Remove Account Management Remove CRM Remove Digital Transformation Remove Digitalization
article thumbnail

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. CXM vs. CRM: Do you need both? First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed.

CXM 520
article thumbnail

Account Management Reinvented: The Role of Digital Mindset in Accelerating Sales Enablement

DemandFarm

Everything to do with our dealings has been carefully recorded and stored in our Customer Relationship Management (CRM) system. Here, let me show you how it works so you can extract the data and information you need to service this account.” For those of you who haven’t guessed, the right answer is digital transformation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Key Account Manager vs Sales Manager: Navigating the World of Digital Key Account Management

DemandFarm

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

article thumbnail

B2B Digital Transformation in Sales: Facts & Trends

QYMATIX

Facts and trends about the B2B digital transformation. If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe. I want to know more about the digital transformation in B2B sales. Marketing Land.

article thumbnail

Challenges in Digital Key Account Management Adoption and the need for Change Management

DemandFarm

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

article thumbnail

Trackunit and Arpedio join forces on a digital transformation journey

Arpedio

Trackunit and Arpedio join forces on a digital transformation journey. Since 2003, Trackunit has specialized in the design and development of fleet management solutions, connecting and tracking machines and operators across a wide range of industries. Client Case study. about Trackunit. Back to case studies. The Challenge.

article thumbnail

Account Management and Application Integration

SalesPop

The next aspect of account management we need to consider–one that is vitally important–is application integration. Digital transformation is definitely accelerating across industries, according to Mulesoft Research’s 2021 Connectivity Benchmark Report. Integration Tied Into Account Management.