Mike Kunkle

FEBRUARY 5, 2023

Buyers may research and work more on their own, or digitally, but none of the above is new for the complex sale, other than the buying committees have increased in size which does makes it more “complex.” The most commonly supported activities for commercial methodologies include prospecting and opportunity management.

B2B 198

B2B Sales Decision-making Negotiation 198

Strategic Account Management Association

SEPTEMBER 22, 2020

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. At Advisory Board, we work with over 4,900 provider organizations, 90 health plans and 400 suppliers to produce syndicated research studies about U.S. health care dynamics.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Account Management Skills

AUGUST 7, 2023

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. They could be digital or creative. We help them protect their assets, monetize them, develop strong contracts with their clients and other stakeholders and navigate marketing regulations.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

Account Management Skills

MARCH 2, 2021

Why being genuine and empathetic is so important to the account management role. * And it’s, I think, the first thing to say is recognising that the role of account manager it’s a difficult balancing act, because you’re there to manage the clients expectations, but also to sell the agency product.

Marketing 52

Marketing Account Management Meetings Media 52

Account Manager Tips

JULY 6, 2022

Challenge traditional supplier-customer relationships - build partnerships and contribute resources through relationships. READ: The research paper that inspired this discussion on value: Theory and practice of value co-creation in B2B systems Favourite collaboration app Mural is an app centred around a digital whiteboard collaboration space.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

SmartKarrot

FEBRUARY 22, 2023

Develop and expand Teradata’s capabilities in high-touch, virtual, and digital customer success models by contributing to the collection of assets. Implement our engagement model, which includes cross-sell/up-sell, success planning, and account management strategies. Check your progress against our goals and KPIs.

Customer Success 3

Customer Success Suppliers Stakeholders Onboarding 3

Shapecast

AUGUST 7, 2020

Align stakeholders. If you are going after an enterprise client in a new market, having just the most basic level of account management or delivery capability is not going to cut it. Step 7 – Aligning stakeholders. First published on The Digital Transformation People. Analyse strategic options.

Management 52

Management Suppliers Stakeholders Digital Transformation 52

Apptivo

JUNE 27, 2022

The covid outbreak has caused a major shift in the digital environment. Even the medical institutions are finding ways to expedite their digital touchpoints. Without the digital infrastructure, it will be difficult to connect with the patients and the stakeholders. Top 10 health care CRM. Zendesk sell.

CRM 52

CRM Healthcare B2C Suppliers 52

Account Management Skills

MAY 22, 2023

At the same time, I’ve replaced three suppliers with one. I’ve got better outcomes, more defined outputs, more single point of accountability, and overall, probably a better commercial deal structure so I’ve won. I want a quality supplier plus reliability. I want innovation, creativity plus quality.

Procurement 52

Procurement Negotiation Supply Chain Insurance 52

Account Management Skills

NOVEMBER 21, 2022

This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. Now Beth is CSD at digital marketing agency, Hallam. Hallam is a strategic digital marketing agency with a B Corp status.

Digitalization 104

Digitalization Account Management Marketing Leadership 104