Strategic Account Management Association
DECEMBER 3, 2020
As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.
Strategic Account Management Association
JANUARY 25, 2022
By Emily Williams, Strategic Account Manager , Pfizer. This is the story of how I led a project with my integrated account team to support a process for a key customer to efficiently and effectively triage appropriate patients out of the emergency department so that they could receive proper outpatient care. health system.
Strategic Account Management Association
AUGUST 24, 2021
This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. From all this, we stress tested long-held views about strategic account management. They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted.
Arpedio
MARCH 6, 2024
Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, account management involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.
Account Manager Tips
NOVEMBER 19, 2022
Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. No pressure, but it's something I always have in the back of my mind when I present to senior executives.
Arpedio
MARCH 6, 2024
In today’s competitive business landscape, effective account management plays a pivotal role in fostering long-term client relationships and driving sustainable growth. However, despite its importance, account management is not without its challenges. Addressing these challenges is crucial for business success.
Strategic Account Management Association
SEPTEMBER 30, 2020
This is usually where an oversight role — like that of a strategic account manager, who’s responsible for the overall corporate relationship with the customer — can be helpful to coordinate everything from start to finish. Connect lofty business goals to concrete and measurable objectives so you can align on exact targets.
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