Account marketing, Communication and Presentation

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

JANUARY 29, 2024

When Marketing is integrated at the start of the journey, you can see an acceleration of impact as marketing can bring so much when their ways of working traditionally inside out can be turned to an outside in mindset, starting with the customer pain points and most important preoccupations.

Value Proposition

Value Proposition Co-Creation Marketing Account marketing

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. A good example of a limiting belief comes from running. When people didn’t believe a person could run a mile in under four minutes – this became a limiting belief.

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

FEBRUARY 9, 2023

There were architects, bankers, accountants, forensic investigators, insolvency practitioners, lawyers, pension advisers and tax experts who had a range of areas of expertise including bloodstock, housing associations and commercial property. Here are the highlights on Referrer and Intermediary Management – Silos, Targets and Culture.

Management

Management Emotional Intelligence Cybersecurity CRM

Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

MARCH 20, 2024

Each global consulting firm maintains an internal knowledge management library of consulting framework presentations. Each FlevyPro consulting framework presentation follows the standard “headline-body-bumper” design structure that is utilized by all the global strategy consulting firms. View the full presentation: [link] 2.

Digital Transformation

Digital Transformation Digitalization Artificial Intelligence Government

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

OCTOBER 17, 2022

Power of three – Writing and presentation basics (Video) (kimtasso.com). And an article in The Economist in January 2022 Remote work and the importance of writing | The Economist shared this thought for internal communications: “Writing is not always the best way to communicate in the workplace. Power of three.

Remote Working

Remote Working Communication Internet Decision-making

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

DECEMBER 2, 2022

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Plan my career as I plan a marketing project to make it happen. Check strategy.

Marketing

Marketing Communication Meetings Strategic Thinking

What Are the Different Levels of Account Based Marketing?

LinkedFusion

AUGUST 27, 2023

With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accounts—typically one to five.

Marketing

Marketing B2B Client Relationships Organization

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

64% KAM/ABM processes for the firm 36% KAM/ABM processes for specific clients Where do you see your main KAM role at present? 50% Yes 40% No 10% Sort of How do you report KAM/ABM success?

Key Account Management

Key Account Management Account Management Management Client Relationships

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service? 20% x3 25% x2 40% x4 50% 70% Where is most of your time spent?

Media

Media Marketing B2C Stakeholders

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

So I was disappointed that health issues prevented her from presenting. Richard Chaplin presented each of the organisers with a small “Thank you” gift before everyone moved to the drinks reception. Implement strategy.

Value Proposition

Value Proposition Procurement Innovation Leadership

Key Account Management: The Ultimate Guide

Hubspot Sales

MARCH 18, 2019

In addition to having business acumen, key account managers should have an analytical mindset. Their analytic skills will help them create and present business cases. They need to be able to think quickly and apply their knowledge to a variety of different clients and markets and be confident when presenting the information.

Key Account Management

Key Account Management Account Management Management Account Strategy

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

Both survey and interviews were compiled into a report which was presented at a partner conference with themes for break outs. Two of Britain’s leading communication specialists are to build a brand-new specialist reputation consultancy.

Marketing

Marketing Key Account Management Innovation Account Management

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

69% said they did risk management but not sufficiently while 25% said there was no risk management at present. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns?

Leadership

Leadership Management Stakeholders Communication

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

Capsticks (lawyers) – Four pillars of strategy The three-office firm’s third five-year plan was presented during a “Quarterly tea break” to over 600 staff (74 partners). There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events.

Marketing

Marketing Leadership Government Logistics

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos. “We

Marketing

Marketing Advertising Co-Creation Digitalization

Best monday.com Alternative in 2022 | Insightly

Insightly

AUGUST 3, 2022

With personalized information customer information, every point of communication is an amicable interaction, not a faceless transaction. While all the information is clear and present, Insightly still has the power to customize each dashboard right from the interface. No coding or developers are required. .

CRM

CRM Small Business Marketing Decision-making

Strategic Accounts Today

The Power of Account-Based Marketing: A Thales Case Study

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Trending Sources

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Referrer and Intermediary Management – Silos, Targets and Culture

Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Proactive marketing and business development executives – CRM, internal engagement and career insights

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

What Are the Different Levels of Account Based Marketing?

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Key Account Management: The Ultimate Guide

Case studies: Marketing and Business Development at law and accounting firms

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Best monday.com Alternative in 2022 | Insightly

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