Account marketing Meetings Presentation Stakeholders 
Red Star Kim
FEBRUARY 14, 2023
What is the marketing consultant’s approach from the first meeting? Who else has the marketing consultant worked with? Are they certified as marketing experts? Are they trained on the latest marketing techniques, tools and technologies on a monthly basis? How much do you value strategy in the equation?
Red Star Kim
MARCH 6, 2023
Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?
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Red Star Kim
NOVEMBER 18, 2022
Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. So I was disappointed that health issues prevented her from presenting. He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”. Implement strategy.
Red Star Kim
APRIL 12, 2023
I’ve found some fee-earners don’t contribute to the smaller projects which subsequently slows the larger project down There are focused workshops on achieving buy-in and stakeholder management. 20% x3 25% x2 40% x4 50% 70% Where is most of your time spent? How do I get my opinions and voice heard among more senior colleagues?
Hubspot Sales
MARCH 18, 2019
These accounts make up the majority of the business' income. To turn buyers into business partners, a key account manager (KAM) typically provides dedicated resources, unique offers, and periodic meetings. As professional services firm BTS points out , key account programs often lead to increased costs and lower margins.
Flevy
MARCH 20, 2024
Each global consulting firm maintains an internal knowledge management library of consulting framework presentations. Each FlevyPro consulting framework presentation follows the standard “headline-body-bumper” design structure that is utilized by all the global strategy consulting firms. View the full presentation: [link] 2.
Arpedio
MAY 30, 2022
McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., The adage “meet your customers where you are” continues to ring true, but just like many of us now order groceries online, our prospects and customers are ready to work with their vendors across more digital channels. Takeaway #2 - We are Storytellers.
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