People & Problems: The core of strategic account planning
Strategic Account Management Association
FEBRUARY 3, 2022
By Richard Scheig, Chief Revenue Officer, Upland Software. The view from where I sit as Upland Software’s Chief Revenue Officer is a profoundly interesting one. But how, exactly, we do that—how we build account planning motions that drive real wins—rests on the twin pillars of people and problems. Sharing insights.
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