DemandFarm
MAY 12, 2023
GAM aims to optimize the value generated from these key accounts, fostering long-term partnerships and maximizing profitability by understanding the unique needs of each market and customer. By prioritizing these accounts you’ll have a better understanding of how to allocate resources.
ProlifIQ
JUNE 21, 2023
Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.
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Jermaine Edwards
APRIL 16, 2020
Almost every B2B business took on ‘virtual or enhanced virtual delivery’ as a new adaptation. Loss of customer revenue and profitability. This also isn’t about a small adjustment done quickly to capture something new; although that can be helpful and may give you a short-term win, there is little long-term competitive benefit.
Revegy
JULY 17, 2018
According to SiriusDecisions, a global B2B research firm focused on sales strategy, a critical component of a great account plan is charting the product landscape in the account by listing the closed, active and potential opportunities for each buying center, and then grouping opportunities by product or service categories.
Cosawi
FEBRUARY 27, 2023
In today’s data- and technology-rich environment, marketing needs to be strategic, outside-in and a source of value in co-orchestrating the account strategy and value offering. You cannot accelerate your strategic account management journey without having marketing involved and sharing the same mindset.
SmartKarrot
OCTOBER 17, 2022
Account mining can not only be an extremely efficient method to showcase credibility and reliability to existing accounts, but it can also help indicate a sense of forethought and concern for each customer. What Is Account Mining? Positioning Your Business as A Strategic Vendor.
Jermaine Edwards
NOVEMBER 25, 2021
Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success. The six steps every serious customer leading B2B organisation must adopt to solve any stakeholder challenge and generate consistent results. Let’s get stuck in.
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