Apptivo

OCTOBER 3, 2022

Lifecycle marketing, just like the name, is the cyclical process that encompasses all the activities that individually addresses the customer at every touchpoint of the customer’s journey. Lifecycle marketing is as much about retention, as it is about acquisition, incorporating a 360° approach. Strategies: 1.Awareness

Marketing 98

Marketing Value Proposition CRM Publishing 98

SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

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Software Software Marketing Cybersecurity 100

SBI Growth

OCTOBER 7, 2018

Joining us on  is Ryan Tognazzini, Chief Executive Officer for iGrafx, an enterprise class business operations and modeling software that allow it’s users to capture, communicate, improve and optimize every aspect of their business processes. Ryan represents one of the new breed.

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Software Software Communication Sales 91

SmartKarrot

JULY 30, 2021

It is the go-to business growth opportunity today, and it is about anticipating the customer’s needs and demands , challenges and providing immediate solutions. A good customer success strategy will keep your customer happy, which means high retention rates, which in turn means an increase in your revenue.

Customer Success 10

Customer Success Onboarding Acquisition B2C 10

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Ashna Patel. Dana Alvarenga. Daphne Lopes.

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Customer Success Co-Creation Customer Experience Leadership 21

SuperOffice

JULY 5, 2022

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers.

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B2B Marketing Acquisition Media 129

SmartKarrot

APRIL 24, 2020

Customer segments are groups of customers that share common characteristics like industry, number of employees, products, location, etc for B2B marketing and gender, age, preferences, demographics, etc for the B2C market. Even after deducing the customer base that is to be targeted, segmentation can do wonders for your business.

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B2C Customer Success B2B Profitability 12

PandaDoc

APRIL 28, 2023

Whether you’re in sales, marketing, or customer support, a customer relationship management system (CRM) is becoming increasingly essential to modern operations. So, what is CRM software doing for today’s companies, what types of companies use a CRM, and which CRM strategies can you use to benefit your teams and customers?

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CRM Onboarding Software Software 52

Zendesk

NOVEMBER 23, 2021

Business development runs a little differently than other departments, as representatives are looking to expand B2B sales and B2C sales, often through cold outreach methods. Client acquisition rate. Client acquisition rate (CAR) refers to the number of prospects who actually. convert into customers. Sales support KPIs.

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Sales Acquisition CRM B2C 52

Hubspot Sales

AUGUST 21, 2023

While the funnel is centered around the awareness, consideration, and decision stages of the customer’s journey, the circular flywheel focuses on attracting, engaging, and delighting prospects, leads, and customers. The Self-Service model The self-service model is when a customer purchases on their own.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Zendesk

JUNE 28, 2022

This program was built to help companies transform their reps into highly skilled salespeople who understand the enterprise sales process and can deliver great value to customers. Enterprise processes often mean a higher cost of customer acquisition, a longer sales cycle, and a tougher audience for sales pitches.

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Sales Training B2B Sales Profitability 52

ACT

APRIL 11, 2023

Seventy percent of B2C marketers report the same. Let’s say you’re building a payment platform for software-as-a-service (Saa)S businesses. A strong referral program can help you win customer loyalty and drive revenue without increasing customer acquisition costs. A CRM like Act!

Marketing 52

Marketing Small Business Supply Chain Publishing 52

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. In the B2B world, the customer experience is crucial for businesses to differentiate themselves in a crowded market. Customer account journey for B2B organizations can help with this. . Then comes the adoption stage.

B2B 10

B2B Onboarding Customer Success B2C 10

SmartKarrot

OCTOBER 26, 2022

Then, adjust your acquisition techniques, as necessary. Since this is a corporate decision, you should consult with other departments of the organization, like the marketing team, a customer success team , and business stakeholders. Track customer touchpoints and streamline communications using relevant metrics.

Account Management 11

Account Management B2B Management Advertising 11

SBI

NOVEMBER 7, 2019

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. About Seismic. Media Contact.

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Acquisition Account Planning B2B Onboarding 20