SuperOffice

JULY 5, 2022

Tough negotiators (B2B buyers refuse four offers before accepting the best one). There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. ACQUISITION. The B2B buyer has changed.

B2B 129

B2B Marketing Acquisition Media 129

ACT

APRIL 11, 2023

While established brands spend thousands or millions on customer acquisition, they’re often notorious for slow or unhelpful customer support. But the benefits of these tools far outweigh their costs Establish a solid online presence Building a powerful online presence is non-negotiable for small businesses in 2023.

Small Business 52

Small Business CRM Media Customer Experience 52

Hubspot Sales

AUGUST 21, 2023

Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs. Build links: Reach out to other publishers and ask them to link to your content to gain even more traffic with link-building tactics. Reduce customer acquisition costs. Close: A deal is agreed upon and your prospect turns into a customer.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

ClearPoint Strategy

AUGUST 2, 2021

Key Result: Complete research in three territories to find potential acquisition opportunities. That’s not to say departments can’t negotiate or adjust their goals, but collaborative goal-setting is the best way to implement OKRs (as opposed to completely top-down). Publish your OKRs. Publish your OKR progress.

Publishing 98

Publishing Organization Management Communication 98

PandaDoc

APRIL 3, 2023

LTV is also used for evaluating the customer acquisition cost (CAC), and the LTV-to-CAC ratio helps companies understand how efficiently they are acquiring customers. Customer acquisition cost (CAC) Customer acquisition cost is a metric that measures the cost of acquiring a new customer for a business.

e-Learning 52

e-Learning Sales Decision-making Acquisition 52

Hubspot Sales

NOVEMBER 21, 2018

Negotiation: Both sales rep and decision makers discuss pricing details and feature needs. Build links: Reach out to other publishers and ask them to link to your content to gain even more traffic with link building tactics. As a business owner , you’ll also need to optimize your customer acquisition cost.

Marketing 137

Marketing Advertising Decision-making Brainstorming 137

Hubspot Sales

NOVEMBER 7, 2017

To give you an idea, my former editor Leslie Ye (who now works on HubSpot’s Sales Acquisition team), became known at the company for always sharing updates on our wiki in Slack. Someone would publish a wiki post Leslie thought our team should know about it, and she’d put it on Slack within 10 minutes. Negotiating.

Negotiation 104

Negotiation Media Decision-making Acquisition 104

PandaDoc

JULY 6, 2022

Your customer’s journey follows the same route — they need to understand your product, shortlist it, desire it, evaluate it, negotiate its pricing (if applicable), and then buy what you’re selling. In other words, another pro-tip here: Customer retention over customer acquisition, any day of the week, please and thank you.

Sales 98

Sales Decision-making Customer Experience Value Proposition 98

Red Star Kim

JANUARY 23, 2023

This article was published in the January 2023 edition of Counsel magazine. If your review suggests you need to develop your soft skills, it can be an uncomfortable prospect for a tough barrister as it involves more than knowledge-acquisition. The importance of soft skills? Let me share some of the findings.

Emotional Intelligence 130

Emotional Intelligence Communication Digitalization Publishing 130