Account Management Skills

MAY 22, 2023

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

Procurement 52

Procurement Negotiation Supply Chain Insurance 52

Arpedio

FEBRUARY 20, 2024

It includes activities such as procurement, transportation, and inventory management. It includes activities such as market research, advertising, sales strategy development, and customer relationship management. These may include functions such as human resources management, technology development, procurement, and infrastructure.

Logistics 52

Logistics Transportation Procurement Manufacturing 52

Customer Think

DECEMBER 4, 2022

Later we tried to make these profit centers. Some companies have tried to convert these into profit centers. This then converts service users into advocates of the company, increasing its sales, and thereby profits. We had call center people meet VPs of a Godrej division. Advertisement. Make service a value center.

Suppliers 70

Suppliers Government Profitability Procurement 70

Account Management Skills

FEBRUARY 6, 2023

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. So advertisers have already seen a huge drop in performance of Meta, and that’s across Facebook and Instagram.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

SuperOffice

DECEMBER 21, 2021

In fact, 90% of leading marketers agree that personalization contributes to business profitability significantly. But, it can be also used to meet a number of other business needs. All businesses are chasing referrals, which are basically free advertising. Improved customer relationships. Unified order fulfillment.

Construction 75

Construction Manufacturing CRM Supply Chain 75

Account Management Skills

FEBRUARY 20, 2023

I meet a lot of other agency owners and when they say to me, we are a full service digital marketing agency that works across all industries and niches, I don’t know what to do with them. We are going to sit ringside and have drinks and food beforehand and meet some of the performers after.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Account Management Skills

AUGUST 24, 2021

And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. And are we helping them to meet them? So we’re not meeting the full potential. And we’ve got a specialised tool that helps us understand, where are we?

Account Management 98

Account Management Management Account Planning Co-Creation 98