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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders. Books on pricing?

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Understand the Value You Offer to Your Customer

Holden Advisors

That means quantifying the incremental profit dollars that drop to your customer’s bottom line because they’ve chosen your product over the alternative's. Let’s say procurement says, “to win this deal, you need to give me a 20% discount." I can meet your budget requirements; I just need to drop you down to this lower tier offering.”.

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3 CRM Models and How They Improve Customer Profitability

Insightly

CRM Models: How They Can Boost Customer Profitability. With carefully segmented customers and a method for appealing to each group, you can attract and retain more lifelong customers and increase profits. That’s because adding value and consistently delighting customers increases customer retention and therefore profit.

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Value Chain – What is it?

Arpedio

It includes activities such as procurement, transportation, and inventory management. These may include functions such as human resources management, technology development, procurement, and infrastructure. Operations: In this stage, the raw materials or inputs are transformed into finished products or services.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. Jenny 08:34. Chris 08:50.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Alan Gotto, chair of Consultancy Procurement Council. Closing thoughts.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. If a client no longer meets the criteria for key accounts, what will you do with them? Pass it on.