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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

Digital transformation is not a product or a solution. Digital transformation is really about fostering a culture within your company that adapts to the changing digitized landscape. The Pandemic has only increased the speed at which digitization revolutionizes the way we partner. The Ever-Changing Landscape.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Alastair will be writing an article for a future edition of PM Forum magazine. Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Marketing via social and digital channels. Sentiment and outlook are down year-on-year. Obtaining feedback from clients.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? My research in digital well-being and work with my learning design company have shown me many ways GenAI can significantly boost organizational productivity and employee well-being. Click below to access our AI speech-generated audio.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

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KPI Management: Open Innovation KPIs

Flevy

This article aims to explore the significance of Open Innovation Programs within organizations, highlighting how Key Performance Indicators (KPIs) associated with this area can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements. Principles of KPI Maintenance.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Why do law firms needs SAM?

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.