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The many colours of B2B sales performance

KAM With Passion

When it comes to articles and talks about commercial performance, there is a certain form of rejection of polychromy. The blog articles will revolve around 3 themes, without precluding the possibility of broadening this framework. In addition, the stability and loyalty of the customer base are essential factors for profitability.

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KPI Management: Open Innovation KPIs

Flevy

This article aims to explore the significance of Open Innovation Programs within organizations, highlighting how Key Performance Indicators (KPIs) associated with this area can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements. Principles of KPI Maintenance.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Alastair will be writing an article for a future edition of PM Forum magazine. Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). 75% were from the UK, 14% Australia, 3% Ireland, 3% Canada and 5% from the rest of the world. Firms anticipate an average 8.5%

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation. Click below to access our AI-generated version of this blog article!This

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Why do law firms needs SAM?

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.

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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

In Jay McBain’s annual tech stack article for Forrester, he recounts sitting in on various company meetings. Apparently, in those meetings, “the discussions were not about revenue-tiered models and gross-to-net margins but of driving value creation, leveraging network effects, and incubating co-innovation.” .