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Artificial Intelligence and the Augmented SAM

Mercuri International

To say that we are living in a time where artificial intelligence (AI) is becoming increasingly relevant is a masterpiece of understatement. In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. Social listening. Predicting customer behavior.

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How to calculate ROI of CRM (& improve it too!)

Insightly

Facilities managers use ROI to determine the value of real estate investments. In this post we will: Explore best practices for calculating the return on your CRM investment (e.g. the ROI of CRM). Review a webinar where sales leaders talk about ways to improve ROI from CRM. How long before you recoup your investment?

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

Their conversation shed light on the transition from traditional CRM systems to strategic account planning, the essence of account-based selling, and the futuristic role of AI in sales. Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone.

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. AI is no longer a construct of the future.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Includes territory planning, account planning, sales call planning, leading sales meetings, task management, using CRM, sales enablement tools, other technology tools and performance support, action planning, calendaring, project management, change management, and personal productivity practices. Value Creation.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. Responsibly managing resources is important,” says Lisa Loftis, product marketing manager at SAS. Note: This piece initially appeared in destination CRM.)

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

– what you need to know right now as an agency account manager about the AI industry – how he thinks the AI landscape will evolve in the future – and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. What is your CRM doing? How can we automate that.