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Ten insights on the future of SAM

Strategic Account Management Association

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm.

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The many colours of B2B sales performance

KAM With Passion

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Because, on average, in B2B, 70% of turnover comes from existing customers. Why does it matter? Why does it matter? Why does it matter?

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Global B2B corporations are already creating significant results through the Arpedio solutions.?. Share on facebook. Sign me up!

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

Success in modern account planning and management has to do with combinations of value co-creation (past, present, future), aligning (internally, externally), and trust-based relationships. Ready to centralize all your account and stakeholder data in Salesforce? 75% of companies think they are customer-centric. Let's talk!

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? Navigate internal politics and target key stakeholders to drive buy-in. Discuss value co-creation with your customer. Deliver value through right-fit solutions to their toughest challenges.

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White Space Analysis: A Complete Guide

Arpedio

There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer. White Space Analysis for Key Account Management.

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White Space Analysis: A Complete Guide

Arpedio

There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer. White Space Analysis for Key Account Management.