Remove B2B Remove Co-Creation Remove Innovation Remove Stakeholders
article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm.

article thumbnail

Key Account Manager or Strategic Ecosystem Leader?

Arpedio

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

article thumbnail

Key Takeaways From SAMA 2023 Annual Conference

Arpedio

Success in modern account planning and management has to do with combinations of value co-creation (past, present, future), aligning (internally, externally), and trust-based relationships. Let’s continue to adapt, innovate, and elevate the field of sales and strategic account management. 30% of customers actually agree.

article thumbnail

3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.

article thumbnail

Account-Based Selling (ABS): Everything you need to know

Arpedio

Account-Based Selling is a targeted approach to B2B sales. It requires investing your team’s resources to target multiple stakeholders within an account. The continuous technological innovations are changing the way we do sales. Engage with multiple stakeholders. Account-Based Selling (ABS): Everything you need to know.

article thumbnail

White Space Analysis: A Complete Guide

Arpedio

There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Ultimately, you’ll be able to recognize your account’s White Space, and then anticipate and create potential to serve them in their future innovation efforts. White Space Analysis for Key Account Management.