Blog Co-Creation CRM Decision-making 
Strategic Account Management Association
AUGUST 6, 2021
Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Embarking on a Three-Tiered Change Initiative.
Arpedio
OCTOBER 11, 2021
Back to blog. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. KAMs must embrace technology and data to support their program execution and informed decision-making.
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Red Star Kim
JUNE 15, 2023
no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). 42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients? How should firms identify their strategic accounts?
Arpedio
MARCH 7, 2022
Back to blog. ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. MARCH 4, 2021. March 4 2021.
Arpedio
JANUARY 26, 2022
Back to blog. It serves as a great KAM (Key Account Management) tool as it gives KAMs, Sales reps, as well as Management the insights to make the right strategic decisions on how to move forward and keep growing key accounts. JANUARY 26, 2022. White Space Analysis: A Complete Guide. January 26, 2022.
Arpedio
JANUARY 26, 2022
Back to blog. It serves as a great KAM (Key Account Management) tool as it gives KAMs, Sales reps, as well as Management the insights to make the right strategic decisions on how to move forward and keep growing key accounts. JANUARY 26, 2022. White Space Analysis: A Complete Guide. January 26, 2022.
Account Management Skills
AUGUST 24, 2021
Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. With the account management world, you do it based on the commitments you’re making to your customers. Jenny 06:11.
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