Blog Co-Creation Organization Prioritization 
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.
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Strategic Account Management Association
JULY 13, 2021
Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. These changes would otherwise have taken years.
Arpedio
JUNE 1, 2023
Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Agile is the new normal — if there is ever going to be a new normal.
Strategic Communications
NOVEMBER 11, 2021
There is often tension between marketing and sales in many organizations. Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? As a result, it’s critical to get support from the most upper levels of your organization,” Feinberg says. How do you prioritize?
Arpedio
JANUARY 25, 2023
Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. Developing a plan for each account Once you have identified which customers are most important to your organization, the next step is to develop a plan for managing each account.
Arpedio
MARCH 27, 2023
4 Sales Methodologies That Will Maximize Your Sales Success ← Back to blog Are you looking for the best way to engage with customers, boost team performance, and close more deals? Let’s review the four methodologies (in a non-prioritized order): 1. And for this, MEDDIC is ideally suited as a sales qualification process.
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