Customer Think

APRIL 5, 2024

Customer lifetime value (CLV) is a critical metric for most companies, effectively translating the quality of customer experiences and the strength of customer relationships into financial performance. Brands recognize this, of course.

Customer Experience 64

Customer Experience 64

Customer Think

MARCH 13, 2024

Despite living in an era data is heralded as the new currency, a counterintuitive movement is gaining momentum among forward-thinking marketers and CX professionals: data minimization.

Marketing 119

Marketing 119

NG Data

MARCH 6, 2024

Customer DNA uses customer data to provide a complete view of customers, enabling enterprises to create personalized experiences that increase brand loyalty and customer value. With predictive capabilities, Customer DNA helps enterprises stay ahead of the competition and deliver exceptional customer experiences.

Customer Value 52

Customer Value Customer Experience 52

Customer Think

JANUARY 22, 2023

However, we can make educated guesses about the trends that are most likely to affect loyalty and customer relationship management (CRM). […] From inflation to recession worries, 2022 has certainly kept marketers on their toes trying to keep up with the mood of consumers.

CRM 126

CRM Marketing Management 126

Customer Think

APRIL 2, 2024

In the rapidly evolving retail landscape, customer loyalty has emerged as a crucial factor determining the success and sustainability of businesses. For years, retailers have relied on traditional loyalty systems, offering points or discounts based on purchases to incentivize repeat buying behavior.

Retail 58

Retail Digitalization Marketing 58

Customer Think

NOVEMBER 21, 2023

In business, customer loyalty is the backbone of profitability. That’s why every business owner should strive to create a group of returning loyal customers. The key to gaining customer loyalty? Customers need to feel an emotional connection to your products and business as a whole.

Profitability 78

Profitability 78

Customer Think

JULY 7, 2023

The key to successful customer engagement is providing your customers with an incentive to remain loyal to your brand. A loyalty program is a perfect way to do this, as it encourages customers to keep coming back and make purchases from you in order to earn rewards.

72

72

Customer Think

MARCH 31, 2023

By George Korizis and Jon Glick During times of economic uncertainty, supply chain disruptions and an ever-shifting talent market, fostering and strengthening relationships with customers has never been more important for a brand’s survival.

Supply Chain 83

Supply Chain Marketing Customer Experience 83

Groove HQ

MARCH 17, 2022

Curious about how to increase customer loyalty for your business? We cover the value, how to do it, how to measure it, and examples of loyalty programs sure to win over hearts and minds! The post Increasing Customer Loyalty: How to Do It & Loyalty Program Examples appeared first on Groove Blog.

57

57

Customer Think

APRIL 21, 2023

From our experience, most brands that struggle with customer loyalty spend too little time focussing on what they are doing internally. Fixing issues with loyalty is difficult. We want to go out on a limb here. And it’s made worse by bad behaviours tha.

75

75

Customer Think

NOVEMBER 7, 2023

One of the best ways to come up with a customer loyalty strategy is to understand the psychology behind it. Customers loyal to your brand are more likely to make repeat purchases, spend more money, and recommend your products or services to others. They form a community rather than a generic base of users and […]

72

72

Customer Think

OCTOBER 10, 2021

Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loya.

Customer Experience 106

Customer Experience 106

Customer Think

OCTOBER 8, 2021

During the Covid-19 pandemic, several factors came into play that disrupted customer loyalty and negatively impacting revenue. Aside from attracting customers, you should also focus on rebuilding customer loyalty. Below are 5 tips for inspiring customer loyalty in […].

Marketing 124

Marketing 124

Customer Think

NOVEMBER 23, 2021

Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must engage your customers first, provide them top-notch service, and make sure always to offer additional value with your products.

eCommerce 130

eCommerce Digitalization Marketing 130

Customer Think

JUNE 11, 2023

If you haven’t already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms our business landscape, customers are demanding ever more from their interactions with companies. At least that’s my opinion; let me know what you think in the comments.

Marketing 90

Marketing Digitalization Customer Experience 90

Customer Think

SEPTEMBER 24, 2021

Did you know that returning customers spend around 70% more money on products when compared to first-time customers? Customer loyalty is customers’ likelihood of doing repeat business with your company, which is crucial to create a successful business.

111

111

Customer Think

JULY 29, 2023

The B2B customer base has shifted dramatically in just a few short years. While brand loyalty and high switching costs used to be reliable drivers of B2B customer retention, it doesn’t hold the same weight for today’s generation of tech-savvy, agile customers.

Supply Chain 98

Supply Chain B2B Organization 98

Groove HQ

SEPTEMBER 11, 2020

The post Business Apology Email Example: A Customer Service Template to Restore Loyalty appeared first on Groove Blog. Despite the unfortunate circumstances, your business’ apology email can salvage even the most crushing mistakes. Here’s a template that’s been proven to work.

122

122

Customer Think

JUNE 3, 2023

As purchasing preferences and options continue to evolve, businesses must prioritize delivering exceptional customer experiences to foster loyalty and stay competitive. B2B buying is increasingly taking place online with 68% of B2B buyers saying they plan to increase their use of digital shopping channels in the future.

B2B 59

B2B Digitalization Prioritization Customer Experience 59

Customer Think

OCTOBER 19, 2021

To understand how organizations can harness the power of AI to drive customer experience and loyalty, it’s important to acknowledge the #1 business trend that’s currently disrupting the nature of customer experience and loyalty as we’ve known them: digital transformation.

Customer Experience 130

Customer Experience Digital Transformation Digitalization Organization 130

Customer Think

DECEMBER 8, 2023

In the ever-changing landscape of business today, one factor remains timeless and invaluable: building customer trust and loyalty. Trust and loyalty are the cornerstones that sustain a business and drive customer retention, advocacy, and long-term profitability.

Profitability 64

Profitability Marketing 64

Customer Think

NOVEMBER 19, 2021

In addition to the standard customer retention strategies, companies nowadays have to divert more and more attention to another medium — social media. Social media can be one of the best places to build customer loyalty because, by its very nature, it encourages engagement between brands and customers.

Media 108

Media 108

Customer Think

JANUARY 3, 2024

Loyalty is the not-so-secret ingredient to running a successful consumer business. You’ve probably heard the stats: acquiring a new customer is five times more expensive than retaining an existing customer, and the top 5% of a brand’s customers account for up to 50% of revenue.

Marketing 64

Marketing 64

Customer Think

APRIL 19, 2023

It isn’t easy to put a price on lifelong customer loyalty. Companies dedicate nearly one-third of their marketing budgets to loyalty programs and customer relationship management, according to Statista. In 2022, the loyalty management market was valued at nearly […]

Customer Experience 64

Customer Experience Retail Marketing Management 64

Customer Think

APRIL 16, 2024

But based on consumer feedback, loyalty programs in 2024 might want to consider offering painkillers. With nearly 17 loyalty program memberships per American and smart devices that make wait times a torment only for Luddites, the 2024 consumer has a remarkably low tolerance for […]

64

64

Customer Think

FEBRUARY 2, 2023

Original image by ©2023 Wallet Factory Do you want to increase your customer loyalty and give your customers more reasons to keep coming back? It is no secret that regular customers are one of the greatest assets for any company. It’s time for you to create a unique reward program for your business.

75

75

Customer Think

MAY 4, 2023

The recent pullback in headcount and spending at technology companies has put a big dent in marketing team budgets. We’re seeing this impact spread beyond the tech sector, squeezing marketing spend across industries. At the same time, consumers are demanding more personalized experiences, which requires investment in better marketing approaches.

Marketing 122

Marketing 122

Customer Think

DECEMBER 20, 2023

Over the last three decades, brands have invested billions of dollars in the customer experience (CX) in the quest to gain competitive advantage in revenue generation, market share and customer loyalty. For some brands, these investments have paid off.

Customer Experience 49

Customer Experience Marketing Sales 49

Sandler Training

JULY 14, 2021

The post From “Customer Service” to Customer Success: Five Powerful Behaviors that Build Loyalty appeared first on Sandler Training. Here are five powerful behaviors you can build into your account plan to support better, more profitable, and more loyal business relationships.

Customer Success 106

Customer Success Account Planning Profitability Client Relationships 106

Customer Think

AUGUST 16, 2023

In today’s competitive business landscape, earning and maintaining customer loyalty is more critical than ever. Let’s explore some of the top lessons in customer loyalty to see how you can improve your business and see some growth in this area. The Core Elements of Exceptional Customer […]

52

52

PandaDoc

NOVEMBER 2, 2023

Much like a chameleon changes colors to blend in diverse terrains, sales order automation (SOA) solutions fit different platforms, equipping businesses with more customer-centered services. Key takeaways SOA solutions can help automate repetitive tasks, enhance customer interactions, minimize errors, and boost overall productivity.

B2C 52

B2C Supply Chain CRM e-Learning 52

Customer Think

MAY 2, 2021

When you break it down, customer support is a business’ ability to meet their customers’ needs. However, this definition doesn’t take into account the transactional way customer support is handled, and it’s that which improves customer loyalty.

Meetings 78

Meetings 78

Customer Think

FEBRUARY 1, 2022

The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful for improving loyalty by giving personalized and consistent experiences to all customers at any time.

Marketing 52

Marketing Digitalization 52

Customer Think

DECEMBER 14, 2022

The cost of living crisis is biting and we don’t need to look hard to find evidence of this. The Guardian’s business tracker following the recent Black Friday paint’s a telling picture.

Retail 80

Retail 80

Customer Think

JUNE 22, 2023

Customer experience (CX) is not just a buzzword but an integral part of business success. 85% of buyers are willing to pay more for a better customer experience, according to a PWC report, making it a prime focus area for businesses.

Innovation 52

Innovation Customer Experience 52

Customer Think

SEPTEMBER 8, 2023

Heading into Apple’s WWD earlier this year, rumors rumbled that the titan tech company would unveil a drastically enhanced mobile wallet with iOS 17. The event came and went, and then shortly after, Apple released a video unveiling a couple of arguably minor new payment- and ID-related enhancements.

Digitalization 126

Digitalization 126

Customer Think

FEBRUARY 5, 2023

With a recession on the horizon, customers are becoming far more selective with their dollars. Reaching the right people, in the right places, with the right message, is now that much more important.

Customer Experience 113

Customer Experience 113