Upland

AUGUST 29, 2023

Creating educational content, such as blog posts, whitepapers, and guides, that addresses common pain points and provides insights into industry trends can attract and engage prospects. It shows that you aren’t just there for profit. It doesn’t have to be promotional content, though.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Mike Kunkle

NOVEMBER 21, 2023

Sales is discounting again, significantly, further reducing profit margins. But now… Sales are flat, having leveled off to slightly below pre-pandemic levels, with slightly higher services revenue (due to the influx of new customers during the pandemic surge). Operating income and EBIDTA are declining. Inventory levels are still high.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

PandaDoc

MAY 13, 2024

Both business processes are crucial to generating revenue and keeping your company profitable. SEO tools are also used for content marketing, such as producing blog posts or whitepapers. So, use the tactics and tools mentioned in this article to facilitate collaboration between them.

Marketing 52

Marketing Advertising Sales Acquisition 52

SBI

MARCH 6, 2018

71% of B2B marketers rely on whitepapers as one of their top pieces of content, but only 5% of buyers are willing to provide detailed contact information to get one. I wonder how much that number would go up if you made your whitepapers interactive? 81% of consumers trust advice and information from blogs.

B2B 55

B2B Marketing Decision-making Internet 55

OnStrategyHQ

DECEMBER 21, 2023

Profit margins. Resource Requirements : A content marketer to develop a holistic content marketing strategy and hard collateral that includes a library of blog posts, whitepapers, and webinars. This data-driven process guides strategic planning, informs decision-making, and facilitates goal setting for successful initiatives.

Software 52

Software Software Construction Organization 52

Showpad

OCTOBER 29, 2019

How is all this facilitated? Engagement platforms can neatly display exactly which whitepapers, product sheets, case studies, use cases, videos, blogs, and other content forms customers have engaged with. Consider: 91% of customers are more likely to purchase from brands that provide personalized offers and recommendations.

Onboarding 40

Onboarding Sales Facilitation Communication 40

SmartKarrot

MAY 30, 2022

This can lead to a rapid decline in profits, loss in business, and reduced results in the company. This can happen if there are silos in communication, or easy change management facilitation. Every company needs to create a plethora of information like blogs, webinars, whitepapers, videos, and other collateral.

B2B 10

B2B Customer Success Facilitation Customer Knowledge 10