The Future of SAM – Revisited
Strategic Account Management Association
AUGUST 24, 2021
This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Kahn recommends that “by providing the optimum value that the customer expects, you can generate a very profitable business.”. #3 4 Facilitative style.
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