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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

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Measuring Sales Performance – By Revenue or Margin?

Sales Management Matters

In this blog series, sales performance management (SPM) consulting firm OpenSymmetry explored key sales compensation plan design components and considerations for team-based incentivization. sales vs. finance), the conflict has always been: what is the right financial measure for sales performance – revenue or margin?

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How Project N95 streamlined its volunteer-staffed support using Zendesk

Zendesk

As we enter year two of “life after coronavirus,” procuring proper personal protective equipment (PPE) can be just as difficult as it was in the early days of the pandemic. In addition to offering only verified PPE options on their website, Project N95 provides tips on how to look for high-quality PPE on their blog on Medium.

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ERP and CRM: Differences and Benefits

Apptivo

It contains functionalities for different business processes such as finance, HR, inventory management and distribution. Both ERP and CRM help increase an organization’s profitability. Where they differ is in their approach to increasing profitability. How does ERP benefit companies? Supply chain management.

CRM 52
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Find the right CRM Strategy for your Industry

Insightly

However, there are some general strategies by industry/vertical that we will examine in this blog post. However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business.

CRM 52
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Find the right CRM Strategy for your Industry

Insightly

However, there are some general strategies by industry/vertical that we will examine in this blog post. However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business.

CRM 52