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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

I keep an eye out for case studies in professional services marketing and share them at workshops. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. We tackled delegate questions as well as coaching and consulting scenarios along the way.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Both sides similarly report that engaging in joint ideation and brainstorming to develop or configure customized solutions is much harder virtually than when done in the same room with a physical white board and flip charts. As one executive explained, “Buy and sell widgets virtually?

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Creativity 8 – From consternation to collaboration: Using creativity to turn problems into opportunities in client service

Red Star Kim

Creativity is crucial for marketing and innovation and a while back I produced a series of introductory articles on creativity. Brainstorming in a favourite option (see Creativity 3 – Update on brainstorming techniques – Kim Tasso ) to crowd-source ideas and these techniques can boost their effectiveness.

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HubSpot Reps on How to Work With Marketing to Make Better Sales Content

Hubspot Sales

Well, one way is to look for some assistance from your marketing department. Here is some advice from HubSpot sales reps on how to work with a marketing department to create better sales content. The quality of sales content rests, in large part, on the insight sales teams can offer their marketing departments.

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Design Thinking Driven Problem Solving and Innovation

Flevy

Design Thinking Methods and Tools Design thinking has various methods and tools that can be used to facilitate the process. Brainstorming: Generating a wide range of ideas and solutions. Various methods and tools, such as empathy mapping, brainstorming, and rapid prototyping, can facilitate the process.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. And the differences when the market is stable or changing dynamically. Knowing when to jump on new markets is an important part of competitive strategy. IBM and Smart Cities), creating new markets (e.g.