Customer Think

APRIL 25, 2024

Building a strong and reliable brand is an intricate process. From idea to point of customer contact, it may take years to build a brand that resonates with the interests or values of the intended audience and stands out from other players in a respective industry. Building a brand is more than just coming up […]

Digitalization 67

Digitalization Marketing 67

Red Star Kim

DECEMBER 14, 2022

Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Build your personal brand – Perception and Visibility. Personal brands featured strongly in both the initial delegate aims for the day and also when we considered our key takeaways at the end of session. Delegate aims.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Customer Think

MARCH 6, 2024

Marketers have long argued that a strong brand can induce customers to pay premium prices, increase customer loyalty, and drive growth. But until recently, it’s been difficult for marketers to explain exactly why and how a strong brand produces these results.

Marketing 67

Marketing Digitalization 67

NG Data

MARCH 21, 2024

Top brand leaders like Huateng Ma, Mukesh Ambani, Jensen Huang, Tim Cook, Natarajan Chandrasekaran, and Anish Shah have transformed their companies and diversified their revenue streams. Source The post The top 10 most powerful brand leaders appeared first on NGDATA.

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Customer Think

DECEMBER 8, 2022

Your brand reputation matters. With a better brand reputation, people will be more likely to make purchases with your company. Additionally, brand visibility may increase, which means you’ll have a chance to reach more people than ever before. So, how do […].

Digitalization 118

Digitalization Marketing 118

Customer Think

MARCH 12, 2023

In fact, a recent study shows that 75% of shoppers prefer to buy from brands that personalize their purchasing experiences. Over the last 10 years, brands have invested heavily in CX with the goal […]

Retail 144

Retail Customer Experience Digitalization Marketing 144

Customer Think

MAY 4, 2023

Bob Passikoff of Brand Keys stated that “For Wall Street it (Brand Disappointment) was about missing expectations regarding new subscriptions and new customers. And the brand disappointment thereof, with a forecast below analyst expectations and estimates for the next three months.”

Banking 67

Banking Customer Value Retail Advertising 67

Strategic Communications

JANUARY 12, 2024

UGC can play a significant role in building brand trust and engagement. But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive? UGC and Brand Loyalty UGC also fosters brand loyalty.

Digitalization 59

Digitalization Advertising B2B Publishing 59

Strategic Communications

APRIL 11, 2024

I tend to be passionate about some odd things (I can tell by the way people look at me sometimes…) One of the things I’ve been passionate about for a number of years is effective branding. Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!),

Small Business 52

Small Business Prioritization Communication B2B 52

The Center for Sales Strategy

SEPTEMBER 13, 2023

Your employer brand can make a big difference. A strong employer brand not only helps you stand out from the competition but also attracts the right candidates who align with your company's vision and goals. Why should they choose you over the other competitors?

Marketing 85

Marketing Sales Sales Management Organization 85

Help Scout

AUGUST 22, 2023

Illustrations are a critical component of a brand’s storytelling process. Here’s how we approached illustrating the Help Scout Brand Handbook. Read the full article

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Customer Think

APRIL 19, 2024

Short-form video content has emerged as a crucial tool for brand growth. Not only has it been recognized as the most popular and effective social media content format, but a significant portion of marketers (33%) are investing more in this strategy than any other.

Media 67

Media Marketing Digitalization 67

Customer Think

MAY 9, 2024

There’s a universal truth the world over — bad experiences turn customers away. But the rate of churn after a disappointing encounter isn’t equal across the globe. Customers in some regions are less forgiving after a poor interaction.

Customer Experience 109

Customer Experience Leadership 109

Customer Think

MAY 16, 2023

Have you heard of digital marketing’s best kept secret, brand-to-brand partnerships? A brand partnership is a mutually-beneficial relationship between non-competitive retailers. Their goals are to collectively engage new audiences, incentivize customer loyalty and increase sales.

Digitalization 113

Digitalization Retail Marketing Sales 113

Customer Think

MARCH 28, 2024

Today, we’re diving into the exciting world of building brand loyalty through customer engagement. It’s no secret that in our fast-paced digital age, creating lasting connections with customers is key to standing out in a crowded marketplace. But every business today is doing its best to create this connection.

Digitalization 57

Digitalization 57

Customer Think

JUNE 21, 2023

With countless choices at their fingertips, a strong brand reputation in the eyes of the consumer is crucial to the success of every business. The advantages of a positive business reputation can be seen in increased customer acquisition, greater customer loyalty, trust in your brand, and a boosted performance overall.

Acquisition 104

Acquisition 104

Customer Think

APRIL 30, 2024

The research found that consumers expect even better experiences from brands when economic conditions become more challenging. About a year ago, I spoke to Luc Dammann, President EMEA at Adobe, about some new research that Adobe had just published. Now, if you think about it, that makes complete sense.

Publishing 52

Publishing 52

Help Scout

AUGUST 22, 2023

See how a brand comes to life by incorporating animation with brand elements. Read the full article

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SBI Growth

SEPTEMBER 5, 2020

Brand Experience and Brand Promise often get grouped into one category when considering how buyers interact with your company, when in fact, the two are separate elements that need to be working in tandem for a frictionless and memorable customer experience.

Customer Experience 113

Customer Experience Meetings Customer Success B2B 113

Customer Think

OCTOBER 20, 2023

A key motivator for many consumers is the effect positive reviews can have on their interest in a brand. Consumer reviews are a central aspect of good online reputation management, and brands that develop successful customer relationships know how to nurture […]

Management 57

Management Marketing 57

Help Scout

AUGUST 22, 2023

Our brand handbook is both an internal and external toolkit for creating and communicating things in the Help Scout way. Read the full article

Communication 75

Communication 75

Help Scout

AUGUST 22, 2023

Color psychology in marketing and branding is more complex than “green conveys calm.” Consider these studies to make better decisions. Read the full article

Marketing 99

Marketing Decision-making 99

Customer Think

JULY 20, 2023

With countless brands vying for their attention, how can you stand out from the crowd and make a lasting impression? The solution lies in influencer marketing – that is revolutionizing the way eCommerce brands connect with their audience. Influencer marketing leverages social media […]

eCommerce 98

eCommerce Marketing Digitalization Media 98

Engage Selling

NOVEMBER 3, 2018

You’ll only get the chance to build a personal relationship with a buyer once they trust your brand … Read More » It used to be that buyers needed to know you first before they could trust your product. Today the reverse is true.

Sales Training 101

Sales Training Sales Leadership Leadership Sales 101

Customer Think

JANUARY 28, 2024

In the ever-evolving landscape of digital marketing, one strategy that has stood the test of time and proven its effectiveness in building brand loyalty and authenticity is User-Generated Content (UGC). But before […]

Digitalization 57

Digitalization Marketing 57

Outbound Engine

NOVEMBER 17, 2022

How often you’re in front of your clients, and the quality of your brand identity, can literally make or break the success of your business. I want to talk about the amazing and wonderful world of brand identity. Every interaction you or your company has with a client develops your brand’s identity for better or for worse.

Client Development 73

Client Development Marketing Media Small Business 73

Customer Think

DECEMBER 16, 2021

We previously answered the questions, “What is brand equity and why is it important?” Now, we’ll share some guidelines for building brand equity and creating a brand equity survey that has been tried and true through our many years of market research. In order to build positive brand equity, you must measure […].

Marketing 109

Marketing 109

Help Scout

DECEMBER 14, 2023

In the past year, we evolved the Help Scout brand and learned a lot in the process. While each journey is unique, here are some steps any team can take to make big changes happen, quickly and at scale. Read the full article

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Customer Think

JANUARY 27, 2022

Whatever the status may be, you must be brainstorming to find out feasible and effective branding strategies. Introduction Are you running a business or just planning to kick-off in the near future? It’s because marketing is a vital element for helping you reach out to your target audience.

Brainstorming 109

Brainstorming Marketing Digitalization 109

Customer Think

NOVEMBER 17, 2021

These “detractors” can potentially damage your brand perception, spreading negative brand awareness to their community. No matter what industry you are in and no matter how excellent your products or services are, you will always have angry customers. Unfortunately, it’s inevitable. This […].

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Customer Think

APRIL 25, 2023

Imagine the number of brands that have experienced the same over the course of three decades, winning big […] It’s 1993 and AOL is the most popular search engine. Fast forward thirty years and there’s a whole generation of Google users who’ve never even heard of it.

Innovation 109

Innovation 109

Zendesk

JULY 12, 2023

That said, hospitality brands continue to face challenges that impact their ability to consistently deliver a high level of service to their guests, including: Labor shortages: Like most industries, hospitality companies struggle to maintain staffing levels to pre-pandemic levels, including customer service and guest service staff.

Supply Chain 93

Supply Chain Digital Transformation Innovation Management 93

Help Scout

AUGUST 22, 2023

A behind-the-scenes look at what went into Help Scout’s new illustration style and overarching brand. Read the full article

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Customer Think

AUGUST 25, 2023

Now, more than ever, what consumers think about your brand matters. Post pandemic, online reviews and review websites have become more significant than before, due to the rise in online shopping over the last couple of years.

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