article thumbnail

How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Some guidance is provided: Be more visible – the PVI model (kimtasso.com) and Be visible, assert and challenge and remember your goals (kimtasso.com) Other points of interest How to engage fee-earners?

Marketing 130
article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

And present evidence of the results achieved. There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). 40% Selling (winning new clients).

article thumbnail

How to engage fee-earners in the M&BD planning process?

Red Star Kim

One delegate said that at every monthly meeting they present an analysis of the main activities, content themes and news coverage by their main competitors. Present the client view – Share results of client listening exercises and surveys. Map out the client’s buying journey.

article thumbnail

Strategic Account Management

ProlifIQ

The team’s expertise and knowledge help in navigating complex organizational structures, understanding customer dynamics, and building strong relationships with stakeholders. Which key stakeholders are your “champions” and will help you retain the account, or even grow it? But where do companies often have gaps?

article thumbnail

15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot Sales

I have a proven track record of helping clients develop practical and sustainable solutions that consider cost-benefit." I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting. I also took the time to listen to the client's perspective and concerns.

article thumbnail

Customer Centric Growth Amid COVID

Revegy

Developing customer insights isn’t a one-time, static exercise. It is an ongoing effort that should be an integrated part of your client development and account planning strategy. Each individual has a unique set of challenges and needs right now – many of which were unanticipated when they developed their 2020 plan.

article thumbnail

Dec 20 – Customer Success Jobs

SmartKarrot

Build and scale frameworks for customer success and program management across the customer success team, and with enterprise QSR clients. Develop working relationships with executive leaders across the global QSR clients (will involve global travel when appropriate). Ensure retention and satisfaction of all assigned clients.