Co-Creation Communication Facilitation Marketing 
Strategic Account Management Association
OCTOBER 26, 2021
Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented.
Strategic Account Management Association
JULY 13, 2021
A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.
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Red Star Kim
MAY 11, 2023
This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).
Red Star Kim
SEPTEMBER 26, 2023
Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.
Red Star Kim
OCTOBER 18, 2022
The new leadership approach is about interacting through informal networks, experimentation, learning, facilitating, coaching and enabling. “In Organic growth based on expertise (allow groups and communities of interest to form and the self-selection of leaders). Senior management support. There’s a detailed explanation of the study.
MDI Training
NOVEMBER 14, 2023
Complex interpersonal communication Interpreting body language, non-verbal communication, and subtle signs is a human strength. In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. AI does not yet have a (co-)decision-making role.
SBI
AUGUST 23, 2021
The deal combines two of the leading providers of Sales Readiness solutions for training, coaching and onboarding, adding enterprise-grade capabilities to create the most complete Sales Enablement Platform in the market. Bigtincan is helping the world’s leading brands facilitate the buying experience of the future. About Bigtincan.
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