Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. Value Realization – This is where the rubber meets the road. Turning lemons into lemonade.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Arpedio

OCTOBER 30, 2023

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. He recalls a meeting with the CEO of a large insurance company.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Arpedio

JUNE 1, 2023

We were treated to an abundance of captivating keynote speeches and 200+ sessions that delved headfirst into the theme of this year’s Annual Conference: “ Evolving to meet the challenge in an ever-changing SAM environment “ And it’s safe to say we truly got our money’s worth! 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

MDI Training

JULY 7, 2022

In late November 2021, we were invited by a client to participate in an RFP for 4 regional meetings – an event of sales executives. Despite the end of the year, the high implementation risk (first major f2f events after Corona) and the usual pre-Christmas stress, we accepted the challenge. Learning Objectives.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52

Red Star Kim

OCTOBER 18, 2022

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. She returns to the impact of leadership style, saying “innovation is a culture rather than an event” (referencing Gary Shapiro’s “Ninja Innovation”).

Organization 130

Organization Innovation Leadership Management 130

Account Management Skills

AUGUST 24, 2021

And also he runs a yearly KAMCon event. I’m updating internal and external stakeholders, and all that sort of stuff. And are we helping them to meet them? So we’re not meeting the full potential. And sometimes I meet account managers who their business structure is against them. Alex 00:25.

Account Management 98

Account Management Management Account Planning Co-Creation 98