Flevy

MARCH 20, 2024

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Which is why key account management is so important. Culture of innovation. How innovative is your customer?

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Disruption, although most times unwelcome, gives way to innovation.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Progressive salespeople and their managers will be able to leverage AI to gain efficiency and increase sales effectiveness, by automating tasks that they perform manually today. Peterson, Ph.D.,

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Envisio

AUGUST 1, 2023

Their beautifully thought-out Strategic Profile & Community Dashboard is a testament to that passion, and to the level of engagement they have from staff at all levels—from directors to front-line managers. Minnetonka’s interactive performance dashboard provides quarterly progress updates for all 3 levels of the city’s Strategic Profile.

Government 98

Government Decision-making Co-Creation Finance 98