Remove Co-Creation Remove Innovation Remove Meetings Remove Publishing
article thumbnail

How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

article thumbnail

Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. It focuses on people, purpose, collaboration and innovation. I completed my MBA two decades ago although I consume the latest management books voraciously.

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas.

article thumbnail

The Marketing and Sales roles in this tight collaboration

Cosawi

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.

article thumbnail

Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? LinkedIn Publisher: [link]. Peterson, Ph.D., The factory of the future will have only two employees, a man and a dog. Adaptability.

article thumbnail

8 Local Government Public Dashboard Examples

Envisio

Example 2: City of Irving, TX – Organizational Strategy Report Card and Dashboard Community size: 254,198 residents Dashboard maintained by: Innovation and Performance Office The City of Irving is an exceptionally high-performing local government. The objectives are designed to meet the city’s overall goals.