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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. There were breakout sessions where assistants from different sectors and firms worked together to compare and share their thoughts.

Marketing 130
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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130
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3 Key Change Management Strategies for 2024

AchieveIt

By using this multi-faceted approach, teams and individuals can work towards defined goals and constructive changes. Ineffective management during change initiatives can result in resistance from employees and key stakeholders, disruptions in workflow, decreased productivity, and ultimately, failed initiatives.

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How to Leverage Tools for Seamless Strategy Execution

AchieveIt

These tools play a crucial role in achieving adaptive planning, effective decision-making, and transparent communication. Communication and collaboration: Tools like Slack, Microsoft Teams, and Zoom facilitate seamless communication among team members and stakeholders, regardless of their location or working hours.

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Revealed: How Conversation AI and ChatGPT Solve Remote Work Challenges for Implementation Teams

SmartKarrot

Product implementation and integration is a complex process that involves multiple teams and stakeholders. Enhancing Communication ChatGPT can help the implementation team communicate with other teams or stakeholders by providing real-time translation, summarization, or transcription services.

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Revealed: How Conversation AI and ChatGPT Solve Remote Work Challenges for Implementation Teams

SmartKarrot

Product implementation and integration is a complex process that involves multiple teams and stakeholders. Enhancing Communication ChatGPT can help the implementation team communicate with other teams or stakeholders by providing real-time translation, summarization, or transcription services.