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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Often, pricing becomes the focus of these negotiations. We communicate differently with procurement professionals than other decision-makers and users of professional services. Books on pricing?

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Value Selling Strategies: What it is and Why it Matters

Arpedio

Get started today Identifying Customer Value In order to succeed in sales, it is crucial to identify and understand the customer’s pain points. By addressing these pain points effectively, you can tailor your value proposition to meet their specific needs. This is where value communication techniques come into play.

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Value Selling Framework: The Complete Guide

Arpedio

Enter value selling – a strategic mindset and approach that focuses on articulating and delivering the unique value proposition of a product or service to potential customers. What is a Value Selling Framework?

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Related courses: Framing Your Communication to Inspire and Convince. Discover how to get management's support and inspire your team by communicating effectively. Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator. Successful Negotiation: Essential Strategies and Skills.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

Sales teams can close more deals in the same amount of time, resulting in higher profits. But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI. Benefits of a streamlined sales cycle: 1.

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Strategic Account Management Best Practices Checklist

The Chapman Group

The SAM’s role in the loyalty survey process may include: Communicate the value of loyalty survey to account as part of the “strategic account relationship management process”. Ongoing weekly, monthly, quarterly through formalized team collaboration; including reporting, communications and action planning. Negotiations.