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SAMA’s Annual Conference: The Ultimate ROI

Strategic Account Management Association

To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 - 23.

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How to Market Conferences in 2024 to Increase Attendees?

Customer Think

Welcome to a pivotal guide crafted for event organizers, professionals, and marketers aiming to revolutionize their conference marketing strategies in 2024. In a market burgeoning with opportunities, it’s staggering that, as per 10times.com, almost 40,000 conferences took place in 2023, just in the US alone.

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Transforming Local Government (TLG) 2024: Are You Ready?

Envisio

TLG 2024 is just around the corner, and rumor has it… Envisio is going to be there! Next week, one of the foremost conferences in local government innovation returns. Transforming Local Government 2024 (TLG), hosted by the Alliance for Innovation, is a seriously inspiring event. Don’t miss them! Local Government 2.0:

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. And Gen AI appears to dominate both management and MBD agendas. So MBD is expected to achieve more with less as usual.

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Biopharma M&A in 2024 — Five Considerations for Deal Execution

Vantage Partners

Activity among Big Pharmas in 2023 ( Merck + Prometheus ; Pfizer + Seagen ) dominated headlines, and major deal announcements around this year's JPM Healthcare conference (including Merck's acquisition of Harpoon Therapeutics , J&J's acquisition of Ambrx , and GSK's acquisition of Aiolos Bio ) present signals that this trend will only continue (..)

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Transforming the UK Exhibition Industry: Applying the Four Rs of Sustainability

Customer Think

Source: Quadrant2Design In 2024 the move towards sustainability has never been quite as important as it is today. The events industry in the UK is extremely diverse, ranging from corporate conferences […] The events industry in the UK is extremely diverse, ranging from corporate conferences […]

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How to play the long game Zoho style

Customer Think

The news On February 7 and 8 2024, Zoho held its annual ZohoDay conference, along with a pre-conference get together and an optional visit to SpacX’s not-too-far-away Starbase.

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