Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. After two years online, you could feel the excitement of being face-to-face with 150 people in the familiar TUC Conference Centre in London’s West End. Develop Employer Value Propositions (EVPs).

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

NOVEMBER 13, 2023

Developing a business plan was seen as a priority for those who were new in leadership roles in their firms as well as established leaders looking to drive development and growth (see delegate top takeaways below). Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Planview

OCTOBER 17, 2019

What does innovation management mean to you? You need ideas to be innovative, but you need an innovation culture to continually source the most valuable ideas. The concept of “building an innovation culture” is a topic that’s come up in a variety of conversations with Planview Spigit clients over the last few months.

Innovation 55

Innovation Management Value Proposition Stakeholders 55

Mercuri International

MAY 23, 2023

Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Fostering co-creation and innovation using AI.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Hubspot Sales

JANUARY 11, 2023

Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale. Now, imagine a world in which you can offer all interested participants a ride to your latest store opening or conference, and only pay for the ride if they actually attend.

Marketing 122

Marketing Transportation Small Business Value Proposition 122