Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Upland

NOVEMBER 27, 2023

It might be operational, financial, or technical, or have to do with markets, competitors, partners, suppliers, or even their own customers. What’s putting the squeeze on your customer’s key decision-makers? A pressure might be… Losing market share to a competitor Supplier costs rising Insufficient revenue.

Account Planning 195

Account Planning Suppliers Decision-making Leadership 195

Cosawi

FEBRUARY 27, 2023

This approach is typified by the marketing-led, sales-enabled construct, which was born out of the time-worn approach of “pull, push” strategies whereby companies simultaneously push their brand in front of an audience to build awareness and pull potentially interested customers into their pipeline. Is ABM strategic or tactical?

Marketing 52

Marketing Suppliers Investors Account Planning 52

Apptivo

MAY 2, 2023

The supplier is bound under this contract to offer maintenance and repair services to the client as needed, and the client pays a fixed charge for these services. This positive reputation helps the company stand out in a crowded market, which leads to increased profitability. What is an Annual Maintenance Contract?

CRM 52

CRM Finance Suppliers Profitability 52

QYMATIX

OCTOBER 4, 2022

Companies hiring a cloud service, renting construction machinery or closing a long-term maintenance contract are usually under subscription agreements. Customer churn in B2B refers to a proportion of subscribers or contractual customers who change a supplier during a given period. These business models also occur commonly in B2B.

Suppliers 52

Suppliers B2B Manufacturing Sales Analytics 52

SuperOffice

DECEMBER 21, 2021

But for businesses in construction, IT and manufacturing, there are additional aspects of CRM that can make daily tasks simple. CRM for Construction. So, what makes CRM any different? This doesn’t make it easy to distinguish meaningful information from the noise. CRM for IT. CRM for Manufacturing.

Construction 75

Construction Manufacturing CRM Supply Chain 75

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130