NG Data

SEPTEMBER 22, 2022

Engage prospects with personalized, data-driven communications at the earliest stages of your relationship with our customer acquisition use case and advanced CDP software. Request a personalized demo Customer acquisition: problems & pitfalls Gaining high-value customers is a challenge that many organizations haven’t cracked.

Acquisition 52

Acquisition Software Software Communication 52

Help Scout

AUGUST 22, 2023

In this comprehensive guide, we explore what customer acquisition cost (CAC) is, why it’s important, how to calculate it, and strategies to improve it. Read the full article

Acquisition 40

Acquisition 40

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! Customer retention marketing stats. Get It Now!

Acquisition 80

Acquisition Marketing Publishing Profitability 80

SOAR Performance Group

SEPTEMBER 29, 2023

The discussion will provide answers to these questions: What factors are you considering when planning for next […] The post Executive Panel Discussion: Planning for Growth in 2024 – Balancing New Account Acquisition and Existing Customer Expansion appeared first on SOAR Performance Group.

Acquisition 59

Acquisition Account Management Sales Leadership Leadership 59

SBI Growth

MARCH 10, 2017

Companies create significant value by pulling the Customer Acquisition Cost (CAC) lever. Consider a 1,200 employee mid-market company. In this example scenario, the company’s CAC was roughly $100,000 before aligning its sales and marketing strategies. However, the marketing team had.

Acquisition 111

Acquisition Marketing Sales 111

SBI Growth

DECEMBER 21, 2020

The global pandemic has brought about the greatest virtual sales experience ever to occur. Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. In a multi-quarter stretch where.

Digitalization 152

Digitalization Acquisition Organization Sales 152

Matthew Barby

NOVEMBER 15, 2016

Having a solid customer acquisition strategy is an essential component for any business. The post 21 Customer Acquisition Strategies to Win New Customers appeared first on Matthew Howells-Barby. Without it, you're going to seriously struggle […].

Acquisition 64

Acquisition 64

Zendesk

FEBRUARY 12, 2024

Zendesk today announced it completed its acquisition of Klaus, the industry leading AI-powered quality management platform. The acquisition of Klaus is the latest addition to the company’s existing WEM solutions which includes Tymeshift, a modern workforce management tool built exclusively for Zendesk.

Acquisition 144

Acquisition Digitalization Customer Experience Software 144

SBI Growth

JANUARY 22, 2013

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Borrow from the SBI playbook to perform an assessment of your team’s capabilities for acquisition. Evolving your Marketing Team.

Acquisition 129

Acquisition Marketing B2B Leadership 129

Flevy

OCTOBER 5, 2023

In order for Growth Hacking to be successful, marketers need to first evaluate whether the product or service that they are developing or offering is something customers are willing to spend money on or not. In other words, a product should be able to solve a burning issue for the customers, and they should be willing to pay for it.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

SBI Growth

OCTOBER 6, 2012

The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. Three Reasons Branding Principles are Crucial to Customer Acquisition. The following are three reasons branding is crucial to customer acquisition: 1. Doing so will hamper your company’s growth.

Acquisition 122

Acquisition B2B Transportation B2C 122

Customer Think

MAY 4, 2021

It won’t shock anyone reading this when I say that Apple and Google are big players in the technology game, in fact it’s a fairly redundant sentence. But to give some context, if it were needed, Apple has 1.65bn active devices worldwide and Google handles 3.5bn daily searches, with Chrome accounting for 60% of global […].

Acquisition 116

Acquisition Digitalization Marketing 116

Customer Think

JULY 14, 2021

Customer journey orchestration and analytics platform combines with CSG’s digital engagement software to drive superior customer experiences across all channels, at every touchpoint.

Acquisition 58

Acquisition Digitalization Customer Experience Software 58

ReviewTrackers

JUNE 16, 2020

Let’s talk customer acquisition strategy. One fundamental way to grow your business is to win new customers. After all, there are so many channels and so many ways for today’s businesses to find, engage with, and attract potential new customers. So what are some of the lowest-cost, highest-ROI ways to win new customers?

Acquisition 26

Acquisition Media Publishing Marketing 26

SBI Growth

APRIL 15, 2019

Marketing team structures too often are remnants from the days of print ad dominance. Sure they’ve evolved, but the core structure is often the same. Modernization has been performed by adding ‘vertical’ skills onto existing structure. Few organizations have retooled.

Acquisition 86

Acquisition Marketing Organization Media 86

Zendesk

MARCH 13, 2024

Zendesk announced today that it will acquire Ultimate, an industry-leading provider of service automation, to deliver the most complete AI offering for customer experience (CX) in the market. The latest CX Trends data shows that unprecedented demand for AI is driving up the speed and frequency of customer engagement.

Acquisition 138

Acquisition Customer Experience Innovation Business Growth 138

Groove HQ

FEBRUARY 23, 2024

Customer acquisition is difficult. Its costs time and money to get a new customer and if they churn quickly, your LTV suffers and suddenly your can not afford such CAC’s as your competitor can. To evade this fate, you must focus on customers. We all know where this downward spiral ends.

Acquisition 67

Acquisition 67

ReviewTrackers

AUGUST 7, 2018

Let’s talk customer acquisition strategy. One fundamental way to grow your business is to win new customers. After all, there are so many channels and so many ways for today’s businesses to find, engage with, and attract potential new customers. So what are some of the lowest-cost, highest-ROI ways to win new customers?

Acquisition 27

Acquisition Media Publishing Marketing 27

Customer Think

APRIL 16, 2023

With ongoing shifts in the economic climate, customer retention continues to be a main focus—and in many cases, it has become even more important in 2023. According to a report by Twilio, in the face of recession, 67% of businesses are shifting focus from customer acquisition to customer retention.

Acquisition 110

Acquisition 110

Customer Think

JUNE 21, 2023

The advantages of a positive business reputation can be seen in increased customer acquisition, greater customer loyalty, trust in your brand, and a boosted performance overall. With countless choices at their fingertips, a strong brand reputation in the eyes of the consumer is crucial to the success of every business.

Acquisition 105

Acquisition 105

Customer Think

JANUARY 6, 2023

We’ve all heard the business mantra that it’s more expensive to land a new customer than to keep an existing one—I’m betting you thought something along those lines as you clicked to read this article!

Acquisition 124

Acquisition Customer Experience 124

Customer Think

JULY 27, 2021

Data is often referred to as the most important commodity on earth, eclipsing even oil. It’s hard to imagine a world in which the thirst for data is finally quenched. Businesses seem to want as much as they can get, even if the volume of information is outpacing their ability to keep up. But similar […].

Acquisition 86

Acquisition Digitalization Marketing 86

Groove HQ

MARCH 12, 2024

Customer acquisition is expensive and time-consuming, while the markets are getting more and more competitive. One sure way to lose a customer is to […] The post How Live Chat for Customer Support Can Boost LTV? So who can win this battle? Businesses with high LTV. appeared first on Groove Blog.

Acquisition 57

Acquisition Profitability Marketing 57

Flevy

FEBRUARY 22, 2024

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. Through mergers and acquisitions, organizations can achieve synergies that result in increased efficiency, expanded market presence, and enhanced innovation capabilities.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Arpedio

MARCH 13, 2024

.” This approach represents a fundamental shift in how businesses engage with their customers, placing the product itself at the forefront of the sales process. Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention.

Acquisition 52

Acquisition Prioritization Onboarding Sales 52

SmartKarrot

JUNE 30, 2022

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. During mergers and acquisitions, even the slightest operational change can significantly influence both the staff and the clients. Maintaining your employees and your customers is the first thing customer success does.

Acquisition 10

Acquisition Customer Success Energy and Utilities Logistics 10

SBI Growth

OCTOBER 31, 2023

As sales cycles lengthen and new logo acquisitions become more challenging, more organizations are now shifting back to their existing customer base for revenue growth.

Acquisition 71

Acquisition Marketing Organization Sales 71

SBI Growth

NOVEMBER 14, 2023

This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023. With the rising difficulty in pursuing new logo acquisitions, many CEOs are choosing to go back to their existing customer base in 2024.

Acquisition 71

Acquisition Marketing Stakeholders Sales 71

Arpedio

JANUARY 3, 2024

This structure is essential for role clarification and the streamlining of processes that enhance customer satisfaction and business operations. Each position demands a unique set of skills and responsibilities that cater to different stages of customer interaction and sales processes. Who is an Account Executive?

Account Management 52

Account Management Management Acquisition Account Growth 52

Customer Think

AUGUST 3, 2023

Brands today are facing a mix of economic uncertainty, rising acquisition costs and growing data regulations. ” In partnership […]

Acquisition 98

Acquisition Customer Value Marketing 98

DemandFarm

MAY 9, 2024

Why should B2B organizations adopt KAM Technology With recent economic headwinds tightening everyone’s purse strings, driving growth from existing customers is in vogue. As acquisition becomes increasingly expensive, cross-sell and up-sell initiatives are the latest poster child(ren) of B2B revenue growth.

B2B 52

B2B Organization Key Account Management Acquisition 52

SmartKarrot

JULY 21, 2021

Of all the debates that one can possibly have in the world of sales and marketing, one that takes no backseat is customer acquisition vs customer retention. While acquiring customers is an integral part of any growing business, retaining them for good is also equally important. What is Customer Acquisition?

Acquisition 10

Acquisition Prioritization Onboarding Profitability 10

Customer Think

JANUARY 8, 2024

Acquisition deepens company's commitment to leading the future of AI-powered customer experience (CX) with new and transformative quality management capabilities

Acquisition 58

Acquisition Customer Experience Management 58

Customer Think

JULY 21, 2021

Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX). According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right.

Acquisition 141

Acquisition Customer Experience 141

Customer Think

NOVEMBER 8, 2021

Manufacturers can serve as a valuable resource to their customers by implementing digital strategies. Customer experience is at the heart of acquisition and retention, but until now seemed to be only a strategy for B2C. Photo by Unsplash, CC0 1.0 It makes doing business simpler, which is another excellent growth strategy.

Manufacturing 136

Manufacturing Customer Experience B2C Acquisition 136

SBI Growth

SEPTEMBER 18, 2023

For many companies, customer marketing remains an untapped driver of growth , yet it is often overlooked in favor of new logo acquisitions.

Acquisition 71

Acquisition Marketing Sales 71

Nutshell

MAY 19, 2020

Churn rate, the loss of customers over a specified period of time, is one of the most important metrics a company can track. Let’s take a closer look at what customer churn rate really means for your business, and acknowledge the negative impact it can have on your company’s bottom line. Say you started May with 200 users.

Acquisition 133

Acquisition Onboarding Prioritization Customer Experience 133