article thumbnail

8 Key Account Management Skills in Demand Right Now

Account Manager Tips

What skills do key account managers need? Key account management is a profession in demand. Key Account Managers are in demand by companies now more than ever. Enterprise Account Executive #6. Customer Success Manager #7. All this talk about the digital economy.

article thumbnail

Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Streamlining the Sales Experience in Digital Key Account Management

DemandFarm

In this context, Revenue Operations (RevOps) has emerged as a pivotal strategy that aims to align sales, marketing, and customer success throughout the customer journey. The goal is to break down traditional silos and establish a more consistent approach to enhancing the customer experience.

article thumbnail

Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

Whether you’re struggling to survive the pandemic or thriving and experiencing unprecedented growth, one thing is clear: We are experiencing radical shifts in how we conduct business with our most strategic customers. You also risk sacrificing a common strategy, methodology and customer experience. #4.

article thumbnail

#020 The evolution of a key account manager, with Chris Ortolano

KAMCast

We are partnering with the event hosts to bring you fresh conversations with innovative, expert KAM voices straight from KAMCon. Chris is also the community manager and founder at SalesStack , an online community for emerging B2B SaaS leaders to exchange and test new ideas.

article thumbnail

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

“In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”. We introduced the title of “client business partner” differentiating this role from the standard key account management function.