Strategic Account Management Association

OCTOBER 26, 2021

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need.

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

Flevy

JUNE 10, 2024

Raw material sourcing ensures the procurement of essential inputs, while R&D drives innovation and the development of new chemical products. Customer support and technical services enhance customer value and foster long-term relationships.

Supply Chain 52

Supply Chain Logistics Artificial Intelligence Manufacturing 52

Flevy

MARCH 8, 2022

Most organizations struggle to find a true strategic fit between their Corporate Strategies and their Supply Chain Strategies. For most organizations, they operate within a highly complex and globally interconnected Supply Chain. Aligning Supply Chain solutions to support the organization’s strategies has become increasingly difficult.

Supply Chain 111

Supply Chain Value Proposition Procurement Manufacturing 111

Mercuri International

MARCH 8, 2022

Value-creation focused selling is essential for sales and marketing organizations. In a previous article , we discussed the factors driving up to 85% of business leaders to consider the customer-value approach as critical to success. What is customer value? Revenue enhancing values. Productivity.

Sales 52

Sales Suppliers Artificial Intelligence Customer Value 52

Luminas Strategy

NOVEMBER 1, 2022

Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight your knowledge, experience, and the ability to solve problems at scale are key differentiating factors that can make or break your growth curve. Apply design thinking to meet the needs of specific customer personas.

Supply Chain 52

Supply Chain B2B Marketing Digitalization 52

Cosawi

DECEMBER 28, 2021

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. Dominique Côté.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Zendesk

MARCH 21, 2022

Every executive in the world spends part of their day wondering how to make their products and services stand out while still turning a profit. Benefits of value chains. The value chain framework enables your company to understand and analyze where cost efficiency is good or poor within the organization. Operations.

Supply Chain 98

Supply Chain Logistics Suppliers Procurement 98