Strategic Account Management Association

OCTOBER 26, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. We also needed to make sure senior leaders are aware of these responsibilities to optimize their speed and impact.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Flevy

MARCH 8, 2022

Marketing, Sales, Engineering, Manufacturing, and Procurement. Due to the difficulty in managing these demands and balancing trade-offs, we cannot address issues like cost, customization, speed, and price in an effective, cross-functional manner. Customizers. Value Players. Buy Decision. These are: Innovators.

Supply Chain 111

Supply Chain Value Proposition Procurement Manufacturing 111

Zendesk

MARCH 21, 2022

Every executive in the world spends part of their day wondering how to make their products and services stand out while still turning a profit. The value chain framework enables your company to understand and analyze where cost efficiency is good or poor within the organization. Pinpoint areas of ineffectiveness and correct them.

Supply Chain 98

Supply Chain Logistics Suppliers Procurement 98

QYMATIX

APRIL 19, 2022

Because medium-sized distribution and retail companies, including wholesalers, operate in an increasingly complex and dynamic environment, it is essential to make and implement business decisions quickly. Especially in the B2B environment, the multitude of external interfaces to suppliers and customers increases complexity.

Artificial Intelligence 52

Artificial Intelligence Retail Procurement B2B 52

QYMATIX

SEPTEMBER 6, 2022

Ad hoc individual decisions resulting from this circumstance do not help; systematic approaches are needed to rule out expensive decision-making confusion in sales teams and business relationships. Those Who Evaluate and Prioritize their Customers in a Structured Way Make Better Decisions.

B2B 40

B2B Supply Chain Suppliers Decision-making 40

Mercuri International

MARCH 8, 2022

In a previous article , we discussed the factors driving up to 85% of business leaders to consider the customer-value approach as critical to success. In order to become customer-value oriented and value-creating in your sales you need to understand what customer value is and how to create it.

Suppliers 52

Suppliers Sales Artificial Intelligence Customer Value 52

Luminas Strategy

NOVEMBER 1, 2022

Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight your knowledge, experience, and the ability to solve problems at scale are key differentiating factors that can make or break your growth curve. Apply design thinking to meet the needs of specific customer personas.

Supply Chain 52

Supply Chain B2B Marketing Digitalization 52