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Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Procurement managers have a reputation for focusing only on price. This post describes how you can use a consultative selling approach to understand the unique buying agenda of procurement managers and sell more effectively. This makes it far more likely they will listen to you—and that you’ll make the sale.

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Struggling With Procurement?

Whetstone

Unfortunately, Procurement doesn’t! This often results in your organization not being able to deliver the value you knew it could have delivered if you were paid fairly, which in turn, reinforces the buyer’s behavior to try to get the solution even cheaper the next time. You know how valuable your solutions are.

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Re-framing Procurement Negotiations: From Buying and Selling to Decision Making

5600 Blue

Over ten years ago, after having spent more than 20 years a salesperson, VP sales and sales consultant, we secured our first contract to provide negotiation training for the procurement arm of a major US airline. By Procurement Magazine Let the panic set in….clearly they are making a decision.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need.

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Six Buyer Excuses and How to Respond

Revenue Storm

Well, maybe not, because you may have been told one of the following buyer excuses: #1: “I am the decision maker.” – This is the classic of all deceptions. In a complex B2B sales cycle, there is rarely one decision maker. 5: “The procurement process will be easy.” – It never is! 2: “I am very interested.

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How to Avoid Deal Slippage – A Closure Plan!

Revenue Storm

We took someone’s word that they were moving ahead with us, without having much insight into the full decision-making process. Closure plans are absolutely critical for complex B2B deals where there are multiple authorizers, a formal sign off process, and then a commercial and legal process that takes place with procurement.