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The Future of SAM – Revisited

Strategic Account Management Association

They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Impact of Digital: Digital impact on SAM was already significant and the pandemic has accelerated adoption by ten times or more. 3 Strategic mindset.

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“We’re all account managers now”

Mercuri International

There’s ‘traditional’ simple sales (think sales representative with a product portfolio) and complex sales (where a sale involves multiple components that make up the solution and/or numerous stakeholders). Customer value orientation. What has this got to do with customer value orientation, Value Based Selling, and risk?

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Cracking the Consulting Code: Top 10 Customer-centric Design (CCD) Frameworks

Flevy

Value Creation: Impact of Customer Experience In today’s technology-driven market, continuously evolving Customer Experience (CX) Strategies is essential for leaders aiming to unlock new revenue streams and maintain competitiveness.

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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

READ: The research paper that inspired this discussion on value: Theory and practice of value co-creation in B2B systems Favourite collaboration app Mural is an app centred around a digital whiteboard collaboration space. You can work with your stakeholders in real time to unlock conversations, insights and ideas.

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How to Boost Sales Productivity with Account Planning

Upland

Account planning focuses on your customers first—and the sales numbers follow. By gaining a thorough understanding, sales professionals can tailor their offerings to align precisely with what the customer values most. Teams quickly grasp patterns, anomalies, and correlations.

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Cracking the Consulting Code: Top 10 Innovation Frameworks

Flevy

The presentation delves deeper into each phase of the Business Model Journey, offering insights into: Elements of a Business Model : Understanding the components that constitute a business model, including the Profit Formula and Customer Value Proposition, is crucial for crafting effective Innovation Strategies.

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Cracking the Consulting Code: Top 10 Business Transformation Frameworks

Flevy

Organizational Mobilization : Cultivates an “energy to change” within the organization, rallying employees and stakeholders around the transformation vision and goals. Enhanced Stakeholder Engagement : Continuous communication and participative approaches increase engagement, reduce resistance, and facilitate smoother transitions.