Luminas Strategy
JANUARY 15, 2024
As managers we, of course, believe that our organizations have a unique value proposition and that our offerings somehow provide us with a competitive advantage even if we are unable to articulate how this occurs. Many organizations unknowingly offering de facto customer or stakeholder value as if they are operating on autopilot.
Red Star Kim
NOVEMBER 13, 2023
We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. Who is your customer? What does your customer value? One delegate’s firm had recently merged and integration was a priority.
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Customer Think
DECEMBER 4, 2022
I recently wrote about Customer Relevance. One way to make any department or stakeholder relevant is to convert it into a value center. Value Centers are what were traditionally thought of as cost centers. They really need to be value centers. It is not based on the customer satisfaction or experience.
ClearPoint Strategy
JULY 28, 2021
The customer value proposition should be at the core of your strategy, which is why it comes directly after the financials (or mission). For-profit companies typically focus on achieving one of these three value propositions: Product leadership. Enhancing customer value by improving relationships with existing customers.
Mercuri International
MAY 12, 2022
There’s ‘traditional’ simple sales (think sales representative with a product portfolio) and complex sales (where a sale involves multiple components that make up the solution and/or numerous stakeholders). Customer value orientation. What has this got to do with customer value orientation, Value Based Selling, and risk?
Arpedio
JANUARY 5, 2024
The Emergence of Customer Success As markets have grown more competitive, especially in the realm of the SaaS industry, the significance of a customer success culture cannot be overstated. Tools and Metrics Used in Account Management and Customer Success Different disciplines use distinct tools to achieve their specific objectives.
Nutshell
JANUARY 14, 2020
Selling something that your customers will never hold in their hands requires a very specific approach and a whole lot of practice. Essential Software Tools for SaaS Sales. SaaS sales is the process of selling software that customers access through an online portal or website and use to solve a business problem.
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