Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. What is a stakeholder? A stakeholder is either an individual, group or organisation who is impacted by the outcome of a project or relationship.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

DemandFarm

APRIL 4, 2023

In case that person leaves your accounts, the amount they were bringing into the organization is automatically at risk. Why should you adopt Digital Key Account Management? What are some of the benefits of adopting digital account planning solutions for your key accounts?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Red Star Kim

OCTOBER 24, 2022

Behaviour in sales meetings). This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. Portfolio management. Sales meetings.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Each of these engagements has led to excellent feedback from customers.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

KAMCast

JULY 8, 2021

The evolution of an account manager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat. How would you rate your rapport building skills?

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

Account Manager Tips

NOVEMBER 24, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Have you mastered your professional elevator pitch so that every time you meet someone, they remember and are impressed by you? Key account managers rely on influence to get things done.

B2B 130

B2B Key Account Management Account Management Decision-making 130

Brightbridge Consulting

AUGUST 5, 2021

We are supporting the development of various activities through The Association for Key Account Management and Technological University Dublin, supported by Pfizer. We are now engaging with middle Management in our UK engineering client. A face-to-face meeting is planned! The post Meeting up?

Meetings 40

Meetings Suppliers Key Account Management Account Planning 40

Account Manager Tips

NOVEMBER 19, 2022

In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. In fact between 70 to 80 percent feel vendors are not prepared for their meetings with senior level executives. Imagine you're at the front of a boardroom about to make a presentation. How do you feel?

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

ProlifIQ

MARCH 30, 2023

Strategic Account Planning is a strategic process sales teams use to increase the likelihood of winning, retaining, and growing critical accounts, to maximize the long-term revenue of an account. An account plan should be interactive and a living, breathing document used as a framework for the account.

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Close any gaps in your solution, meet all commitments and ensure your client is satisfied. Create contact plans to keep in touch with key stakeholders in your company and your client's. Clients use bid decision criteria to decide who wins the contract.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Account Manager Tips

NOVEMBER 22, 2022

First things first: find out what they want You can't adapt your account strategy until you understand what the new procurement team want. Schedule a discovery meeting as soon as possible to figure out what their priorities are. Who are their internal stakeholders? How do they want to manage supplier relationships?

Procurement 130

Procurement Suppliers Supply Chain Key Account Management 130

ProlifIQ

OCTOBER 4, 2023

Whether you’re part of the support team, count managers, or a business leader, understanding and implementing these strategies can be the difference in hitting a revenue target or not. What It Is Account management strategy is the roadmap that guides your interactions with key accounts. Certain industries?

Account Management 52

Account Management Management Account Planning Key Account Management 52

DemandFarm

MAY 25, 2023

Thank you for meeting with me last week. He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. Based on our discussions, we’ve created a proposal.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Red Star Kim

JUNE 16, 2022

This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. Sometimes through dedicated internal campaigns and sometimes through the use of Key Account Management. shadowing or coaching) or motivation to have more face-to-face meetings.

Management 130

Management Key Account Management Digitalization Communication 130

Upland

APRIL 20, 2023

They should outline your strategy for meeting those needs and achieving those goals. Account planning, however, is not a once-and-done activity. It requires constant iteration, coaching, evaluation, collaboration, and refinement to get right. Executing account plans Account plans are only effective if they are put into practice.

Account Management 195

Account Management Management Account Planning Decision-making 195

ProlifIQ

JUNE 21, 2023

Account plans are instrumental in managing and retaining strategic accounts. These plans provide a detailed overview of the account’s goals, strategies, and specific actions to be taken to meet the objectives. Strategic account management planning involves proactive and strategic thinking.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

NOVEMBER 30, 2021

Making the customer’s buying journey less complex. The overlay of various interaction media and multichannel customers complicates ‘how’ buyers now interact with sellers and the speed of innovation makes it difficult for customers to keep track and make informed purchase decisions. Back to blog.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Account Manager Tips

SEPTEMBER 29, 2020

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools.

Key Account Management 130

Key Account Management Account Management Management Meetings 130

Account Manager Tips

AUGUST 9, 2022

At some point they meet a seller who believes they have the solution. Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. (P.S. Understood buying and decision making process and criteria. Connected with key stakeholders and decision makers.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Louise Collins Associates

SEPTEMBER 26, 2017

What is insight and how does it fit within Key Account Management (KAM)? Whether it is at an individual stakeholder level, or at a broader account level, behavioural change is what we are trying to achieve. The intention is to stop them from behaving as they do today, and make a change.

Key Account Management 52

Key Account Management Stakeholders Healthcare Account Management 52

Revegy

OCTOBER 2, 2019

Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. Key accounts are complex, dynamic clients that continuously evolve. According to SAMA, the average strategic account has 12 to 15 key decision-makers.

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

Brightbridge Consulting

APRIL 24, 2020

We have recently published through the Association for Key Account Management www.a4kam.org an article on using a toolkit the ‘Power Grid’ to sharpen focus and decision making. Alistair Taylor, Managing Partner of Brightbridge Consulting, is a Board Member of the Association.

Healthcare 40

Healthcare Key Account Management Publishing Negotiation 40

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

Account Management 246

Account Management Key Account Management Management Suppliers 246

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Account Manager Tips

JUNE 23, 2020

Phil is an account management and sales professional professional with a wealth of experience and wisdom he's distilled into The Tenets of Account Management. These guiding principles have served Phil well and I know they will help you find success as a key account manager. Click to Tweet.

Key Account Management 182

Key Account Management Account Management Management Suppliers 182

Arpedio

OCTOBER 17, 2023

These analytics help in understanding customer behavior, identifying cross-selling and upselling opportunities , and refining account management strategies. Data-driven decision-making is key to maximizing the effectiveness of account management efforts. Here are some best practices to guide you: 1.

Account Management 52

Account Management Software Software Management 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. By performing White Space Analysis on your key accounts, you’ll be able to: Spot opportunities for cross- and upselling.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. By performing White Space Analysis on your key accounts, you’ll be able to: Spot opportunities for cross- and upselling.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Louise Collins Associates

NOVEMBER 24, 2017

So when organisations have tried, and failed, to introduce Key Account Management (KAM) it is no different. My observation across multiple organisations is that KAM often lacks the leadership required to make it work. Effective Key Account Management (KAM) requires organisational leadership and specific coaching.

Leadership 52

Leadership Sales Leadership Key Account Management Account Management 52

SmartKarrot

OCTOBER 13, 2023

Tailor your onboarding approach to meet these specific needs. By clearly defining and aligning on objectives from the outset, you can tailor the onboarding journey to meet these specific aspirations. This part of customer journey is the best time to do your stakeholder analysis. An open dialogue nurtures trust and collaboration.

Onboarding 10

Onboarding Key Account Management Stakeholders Account Management 10

DemandFarm

APRIL 8, 2024

The best account managers , however, have a secret sauce that differentiates them from the others. At the core of their ABS is an often-overlooked perspective–selling to the humans behind the steely structures that make up their accounts lists. What can be a blink and miss moment is slow motion for us. Let’s dive in.

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. And Kapta is a key account management platform.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. Whatever the situation, there’s constant backwards and forwards between stakeholders. Follow up shortens the decision cycle so don’t wait!

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Account Manager Tips

JULY 9, 2020

Some hiring managers move fast and you may not have the time to do your plan justice if you haven't at least got a draft completed. A detailed list of all the activities you need to do to get settled into your new account management role, grouped into 30 day periods. You never get a second chance to make a first impression.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

ProlifIQ

APRIL 21, 2023

This involves incorporating best practices for account planning and management. such as identifying key accounts, developing comprehensive account plans, using data to drive decisions, communicating effectively with customers, and collaborating with internal teams.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

ProlifIQ

APRIL 5, 2023

This can be achieved by developing a key account plan template that outlines the strategies and tactics for each customer. The sales team can commence plan execution once they have developed the key account plan template. The purpose of creating a template is to scale future account plans that are necessary.

Account Planning 52

Account Planning Value Proposition Account Management Key Account Management 52

Louise Collins Associates

AUGUST 29, 2017

The reality of Key Account Management (KAM) in most Pharmaceutical and Medical Device organisations is that it is largely something that is viewed as a sales activity. The critical success factor for Key Account Management is to ensure that the cross functional team work effectively as one cohesive unit.

Key Account Management 52

Key Account Management Stakeholders Decision-making Healthcare 52