Remove Decision-making Remove Profitability Remove Suppliers Remove Value Proposition
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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

You need to take charge, make decisions and set goals for your customers so they can achieve success. What would bring the most value if there were no limits or obstacles? What changes should we make? How do we make changes? you'll never earn the trust and credibility you need to make an impact.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Build relationships with decision-makers and expand your network. Suppliers submit proposals to provide them. Define price strategy. Learn about new vendors.

Suppliers 246
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A Simple Sales Negotiation Tactic that Works

Account Manager Tips

As a key account manager, you not only need to keep your clients, you need to keep them profitable. Which makes them risk-averse. and decisions. Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. Where do you sit in the spectrum of suppliers?

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It’s All About Winning… but for Who?

Revenue Storm

When we focus on this, it needs to be framed as the value our solution or service is going to deliver to our client. What is the value to our client? Are we enabling our client to increase revenues, profits, enter new markets, and beat their competitors? It is not about us and the features of our solutions. How do we do that?

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The Secret to Successful Sales Negotiations

Account Manager Tips

to make the first move. Our job is to not only to keep our clients but to grow profitability through improved margins, more volume and additional products and services. The secret is simple: make the first move. Where do you sit in the spectrum of suppliers? Are you a simple supplier or a trusted partner?

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13 Best Consultative Sales Questions

Brooks Group

When you understand your customers better, you can offer solutions that meet their needs, making it more likely to close a sale. Strategic questioning should aim to uncover the prospect’s pain points, goals, decision-making process, and any potential objections or concerns they may have.

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Book review – Managing Brands

Red Star Kim

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.