Mon.Feb 26, 2024

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Optimize Your CRM: Strategies for Effective Utilization

The Center for Sales Strategy

Do you ever feel like you're using your CRM, but not really using it? Many seem to fall into this trap, believing they've mastered their software when, really, they're only scratching the surface. After all, The 5th Annual Media Sales Report found that 74% of salespeople believe they use their CRM effectively. This data point may, in fact, reflect reality.

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The dark corners waiting to undermine your customer experience

Customer Think

In November of last year, I spoke at the CX NXT – Customer Experience Summit in Dubai on the topic of failure, fumbles and fiascos in customer experience.

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What is “return on sales” and how to improve it?

QYMATIX

Businesses looking to increase growth may find themselves asking, “What is ‘return on sales’, why is it important and how to improve it?”. If you’re in this same position, you’re not alone. As an important metric for business success, today we’ll answer these core questions and offer some advice on increasing return on sales in your organisation. What is the return on sales?

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What Exactly Is Customer Experience?

Customer Think

Years ago, I wrote a post titled, What Exactly is Employee Experience? I know I’ve written tons about customer experience, and I’ve included my definition here and there, but there are always new folks coming into the discipline, so why not do a refresh.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Act! Channel Partner Spotlight – TendenZ

ACT

TendenZ has been a trusted Act! Certified Consultant for over 25 years, not only delivering CRM solutions; but striving to be a long-term partner for Act! customers. This highly engaged level of service continues to grow TendenZ’s knowledge, experience, and expertise which ultimately empowers the success of its customers. With certified Act! CRM consultants, marketing advisors, and skilled software developers, TendenZ is dedicated to making the deployment and implementation of CRM successful for

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Importance of Differentiating Between Personalization and Customization

Customer Think

In the context of guest experience, “personalization” and “customization” are often used interchangeably, but they do have distinct meanings. Let’s first define both: 1. Personalization involves tailoring experiences, services, or products to meet individual guests’ specific needs, preferences, and characteristics.

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Three Customer Service and CX Metrics Every Employee Needs to Understand

Customer Think

Many of you who read my articles or watch my videos may not have jobs related to customer service or CX measurement, but that doesn’t mean you shouldn’t pay attention to what I’m about to share.

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Office Assistant to Copenhagen Office

Arpedio

careers Office Assistant in an accelerating software and consulting business ← Back to careers Do you thrive in keeping order, welcoming guests, and helping your colleagues with diverse practical tasks? Are you accommodating and do you have a proactive approach to your own tasks? Then you might be our new Office Assistant. What to expect? As our Office Assistant, you will have the responsibility of keeping the office clean and welcoming.

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6 Strategies for Optimizing Your Magento Web-to-Print Store

Customer Think

Running a magento web to print store is not about slapping together a website and calling it a day. We’re talking about making your store load faster, user-friendly, and downright irresistible to shoppers. It’s the second most popular eCommerce platform globally, experiencing a whopping 200% growth in the last two years.

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Target Account Selling Demystified

Arpedio

In today’s hyper-competitive business landscape, the traditional sales approach of casting a wide net and hoping for the best no longer suffices. With customers becoming increasingly discerning and markets saturated with choices, sales teams are turning to more strategic methods to secure high-value clients and drive sustainable revenue growth.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Psychological Safety: Creating a fearless workplace

Cranfield Executive Development

The advantages of cultivating a psychologically safe workplace for team members, managers, leaders and for the organisation are overwhelming - but it can take time, effort and practice to establish.

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KPI Management: Digital Transformation Strategy KPIs

Flevy

We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models. This strategic pivot is essential for enhancing competitiveness, improving customer experience, and fostering innovation.

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Chatbots Under Fire: Navigating AI Pitfalls with Insights from DPD and Air Canada

Customer Think

What could possibly link the French transporter DPD with Air Canada? Recently, both have experienced significant public scrutiny due to mishaps with their AI chatbots, sparking a flurry of discussion and concern about the future of AI in customer service. The year 2023 was marked by an explosion of interest and investment in AI technologies.

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What is “return on sales” and how to improve it?

QYMATIX

Businesses looking to increase growth may find themselves asking, “What is ‘return on sales’, why is it important and how to improve it?”. If you’re in this same position, you’re not alone. As an important metric for business success, today we’ll answer these core questions and offer some advice on increasing return on sales in your organisation. What is the return on sales?

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Biggest AI Mistake Most companies are Making

Customer Think

Much of AI news focuses on the importance of regulation, data risks, and intellectual property debates. And of course there is the rally cry “AI is coming for our jobs.” In the midst of the-sky-is-falling narrative, there are grains of truth.

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Always Recruiting: The Secret to a Successful Advisory Board

Farland Group

If there is one thing we have learned about Client Advisory Board membership recruiting it is that you are never done. While the initial blast of recruiting needed to get your Board off to the right start is most critical and time consuming, sustaining membership over time requires ongoing and consistent attention. Guidelines to help your Board membership challenges.

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Want to increase sales? Your own customers will show you how.

Customer Think

Here’s the most interesting aspect of increasing your sales: It’s way more simple than you think. The methods and messages you should use are not to be found in the latest article, book, or video—or from any consultant or agency you might hire. The answer is right under your nose.

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Is a non-executive director role for you?

Cranfield Executive Development

How suppliers can design negotiation processes for creating and capturing value.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Some Customers Never Learn

Customer Think

“Your feedback is important to us.” Sometimes those are just words. And some Customers are suckers and will fall for it. A while back, I had some work done with a service provider and, to say the least, the experience was not up to snuff whatsoever.

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5 Phrases Top Salespeople Say on Prospecting Calls, According to Day.ai's Co-Founder

Hubspot Sales

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. A while back, I was at the park, and my phone rang. I rarely get phone calls, and I usually ignore them. This time, something felt different. I decided to pick up. Bad move — it was a salesperson. Him: Hi this is Sean calling from Bulletproof Lead Gen.

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Elevating Customer Experience: Deploying CIAM Authentication in Business Strategies

Customer Think

Customer experience is undoubtedly the foremost thing that attracts users and thrives business success since everyone seeks great user experiences without a glitch. In the modern digital world, enterprises heavily invest in enhancing customer experiences across various channels.

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“In” for 2024: Putting AI to Work

Customer Think

We’re at the summit of the AI hype cycle, but that’s not a bad thing. Once the market is inundated with AI-branded products, solutions and gear, consumer excitement will tip over to realism.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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RAIN Group Launches “Sales Capability and Execution Assessment” to Improve Sales Performance

Customer Think

New evaluation tool allows sales leaders to benchmark teams, identify areas of focus

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