Customer Think
MARCH 9, 2023
With the vast amounts of data that companies collect from various sources, including customer feedback, social media, and website analytics, it has become essential to analyze this data to gain insights into customer behavior, preferences, and needs. And ultimately deliver a consistent customer experience.
The Center for Sales Strategy
MARCH 9, 2023
If three birds are sitting on a wire, and two decide to fly away, how many are left? If you haven’t heard this riddle, you might answer “one. “ But the answer is that three birds are left on the wire. The two birds only decided to fly away, and deciding is not the same as actually doing. Moving from deciding to doing is a common challenge in new business development.
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Customer Think
MARCH 9, 2023
In 2021, The B2B Institute, a think tank supported by LinkedIn, published a report featuring several papers authored by researchers with the Ehrenberg-Bass Institute for Marketing Science. One of the papers was written by Professor John Dawes, the A.
Force Management
MARCH 9, 2023
Today's sales environment is highly competitive. Rising economic headwinds mean that many buyers are adopting more complex purchasing processes, and sales organizations are looking for any way to preserve vital margins. As a sales leader, you don't want your sellers resorting to discounting to close deals in this environment.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
MARCH 9, 2023
An effective way to optimize search results is through online merchandising for search, or searchandising, which directly impacts the user’s experience and the retailer’s results. Like creating category pages, retailers can merchandise search result pages to drive more sales to the items that benefit the store most.
Nutshell
MARCH 9, 2023
The customer data you collect will be used to help you make predictions and decisions to assist you in furthering your business goals. In order to implement these business decisions and strategies successfully, you need to have systems in place so you’re ensuring data quality and accuracy. With the help of your customer relationship management (CRM) system, you can collect and store data that’s current, accurate, reliable, and consistent.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Nutshell
MARCH 9, 2023
Chances are, you landed on this page looking for customer relationship management (CRM) software to grow your construction business. After all, investing in a construction CRM can help you increase customer satisfaction, sales, and revenue. If you’re looking for the best CRMs for construction companies, you’re in the right place. This blog post rounds up the best construction CRMs you can invest in, their pros and cons, and even their pricing details. 5 best construction CRMs you can
Customer Think
MARCH 9, 2023
The customer experience (CX) landscape is evolving rapidly due to technological innovation, shifting customer expectations, and the desire to differentiate in an increasingly competitive economy. Companies are investing heavily in CX initiatives to meet the requirements of their customers.
Apptivo
MARCH 9, 2023
1. Reap more with automation 2. 3 Ways sales automation can help your reps sell more! 3. Bye-bye manual tasks, hello sales automation! Reap more with automation Automation, which was once bound to factory floors, has now become a part of everyday life. According to Quixy, automation is desired by 57% of organizations to increase employee efficiency and performance.
Customer Think
MARCH 9, 2023
To ensure lasting customer relationships, it’s essential that you meet the expectations of your target audience. Most businesses think that they’d be able to meet customer expectations with generic offerings. This is a common mistake. Your customers can have different preferences. Some may be easy to please, whereas others may be a lot more demanding.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Revegy
MARCH 9, 2023
Many B2B companies sell into the enterprise market, which often means deals are large, complex, and long-cycle. These deals have come to be known as “megadeals.” These types of deals involve a higher-than-average number of stakeholders and decision-makers. Many of whom have conflicting goals and needs. In a recent McKinsey article, Landing the Megadeal – […] The post How Customer Relationship Mapping Shortens the Sales Cycle appeared first on Revegy.
Customer Think
MARCH 9, 2023
Today, customers have more options than ever before. For businesses to succeed, they must not only attract customers but also keep them satisfied. One way to ensure customer satisfaction is by using customer journey maps. Customer journey maps are a visual representation of the customer’s journey from initial awareness to post-purchase support.
Shapiro Negotiations
MARCH 9, 2023
If you are in business or sales, then you must be able to balance your clients’ needs and your own goals to reach an agreement. The art of negotiation is being able to interact and communicate with others effectively to reach a goal — and it is a skill you likely use in your work every day. When you work in sales, your goal in a negotiation may be to ensure your clients’ needs are met through a variety of the products you offer.
Customer Think
MARCH 9, 2023
Creative business ideas can come from anywhere, at any time. Perhaps you receive an invitation to a brainstorming session where you’re asked to think how to solve a specific challenge — or genius strikes when you and a coworker are out at lunch together.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Desired Path
MARCH 9, 2023
Kia Puhm, CEO of DesiredPath, sat down with Janice Gordon, the Customer Growth Expert and host of Scale Your Sales Podcast to discuss why businesses need to be agile in order to support their clients' desired outcomes. Here is a transcript of the questions posed and Kia's responses. Tell us what you do that is uniquely different for your buyers, clients or customers, or one aspect of your work you would like highlighted?
Customer Think
MARCH 9, 2023
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Desired Path
MARCH 9, 2023
Engati CX spoke with DesiredPath CEO and Founder, Kia Puhm, to discuss why a customer-centric business model is essential for driving customer retention and avoiding churn. Here is a transcript of the questions posed during the podcast along with Kia's responses. Which is the most neglected thing in the industry of Customer Success? Is it implementation or planning?
Customer Think
MARCH 9, 2023
We know that the past several years have brought many unforeseen challenges for businesses of all sizes. For small businesses in particular, inflation is the number one concern, driving up costs for raw materials and shipping.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Desired Path
MARCH 9, 2023
"No doubt, the last year and a half has been challenging for everyone. For brands, the crisis has brought about fundamental changes to how customers behave, resulting in what can only be described as a tectonic shift in their behaviour. Now, as we enter the last quarter of 2021, the need and investment in customer experience (CX) has risen exponentially.
Zendesk
MARCH 9, 2023
Before she was VP of Product at Zendesk, Cristina Fonseca was a 2x founder: of Talkdesk in 2011, which raised more than $250 million, and of Cleverly in 2017. Though both companies were hyper-focused on customer experience, the business environment for each was drastically different. Fonseca recently sat down with the Sit Down Startup podcast to share her founder experience.
Desired Path
MARCH 9, 2023
"NPS, or your Net Promoter Score, is a gold mine. It is a measurement of customer loyalty, based on the question, “On a scale of 1-10, how likely are you to recommend this product?” If the responses are 9 or 10, the customer is a promoter, meaning they would actively tell others about you and encourage them to use your service. Detractors, on the other hand, give you a score between 0-6.
Customer Think
MARCH 9, 2023
Joe Pine’s The Experience Economy changed my life. Pine’s take on what the future of experience would be back in the 90s put me on the path I am on today. We recently had Pine as a guest on the podcast and he blew my mind again.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Desired Path
MARCH 9, 2023
Marija S. Pilley, host of the Women in Customer Success Podcast, sat down with Kia Puhm to discuss how companies can be customer-centric to achieve smarter, faster revenue growth. In the episode Marija asks Kia about her career journey and what lessons she's learned, as well as what it means to be customer centric and where to start in getting to know your customers.
SmartKarrot
MARCH 9, 2023
Role: VP, Customer Success Location: Alpharetta, GA, United States (Remote) Organization: Varicent As a VP of Customer Success you’ll boost renewal rates and decrease attrition and downselling. By new goods and expansion prospects, increase income in accounts. Increased product adoption, customer contentment, and overall customer health scores can have an impact on future lifetime value.
Desired Path
MARCH 9, 2023
The time-honored practice of trying to predict what’s to come in the year ahead never fails to get our minds buzzing with possibilities, new ideas, and excitement for the future. However, it’s tough to predict the future alone—so ChurnZero asked Customer Success leaders across the industry to share their top trends for 2023. A few common themes emerged.
Nutshell
MARCH 9, 2023
Want to learn how CRM software helps inform marketing strategies? Keep reading to find out. Marketing is all about reaching the right audience with the right messaging. If you find yourself targeting the wrong people or addressing the wrong pain points, your marketing won’t be very effective or drive the sales and revenue your business needs. That’s why it’s important to spend time crafting relevant campaigns for your ideal audience.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Desired Path
MARCH 9, 2023
CS4Rev held a design session with key CS leaders in the industry to discuss how to prove value to customers. The following is an outline of the session questions along with responses from DesiredPath. Intro Question: What excites you most in 2021 in terms of using data to demonstrate to your customers the value they are getting? Topic: Imagine the CEO came to the Customer Success department and asked you to generate objective data that could help prove the value you are providing your customers
Nutshell
MARCH 9, 2023
How far can rapport take your construction business? Building relationships with your prospects and customers can set you apart from your competitors in today’s competitive landscape. Using a customer relationship management (CRM) platform can help nurture relationships with existing and potential customers. What must-have features should every construction CRM have, though?
Desired Path
MARCH 9, 2023
In this Fireside Chat, CMO at FROGED, Stephanie Rubin, sits down with Customer Experience expert, Kia Puhm. Creator of the Intelligent Framework™ and founder of the DesiredPath , Kia, discusses her ‘AHA’ moments throughout her career and how growth is managed by placing the customers in the center of everything. Click here to listen to the full recording of the fireside chat.
Zendesk
MARCH 9, 2023
With 74 percent of business leaders saying that customer service has become even more important due to the economic downturn, companies must ensure that their service teams are set up for success. Meanwhile, customers want better service—especially since the pandemic—and they’re growing impatient for it. In fact, according to our CX Trends 2023 Report , over a third of North American customers (37 percent) are willing to walk out the door after a single bad service experience.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
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