Tue.Apr 19, 2022

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Customer Advisory Boards: Strengthening Strategic Relationships With Betsy Westhafer

The SAMA Podcast

Rather than thinking about what you could do, think about what you have done. Where do you feel you’ve made the greatest impact out of everything you have done? The Congruity Group leader Betsy Westhafer found her forte when she realized that Customer Advisory Boards were her strongest suit. She sits with Denise Freier to tap into the undeniable power of the Customer Advisory Boards.

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Don't Do It! Stop Pitching and Start Asking!

The Center for Sales Strategy

Don't do it. I know you want to do it, but you can't. Seriously! STOP IT! "Do what" you innocently ask? Pitching your product or service in your first meeting with a new client. "But…but…but," I can already hear your excuses. "We are SALES people! We are supposed to SELL!". Technically, yes, you are "supposed" to sell, but not yet! Be patient. Follow the process.

Meetings 119
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Empathic Leadership: What It Is, Why You Need It, How to Do It

CMOE

In this fast-paced business world with ever-increasing demands, it is not uncommon for leaders to become absorbed in their work and priorities to the point that they either don’t see or forget about the challenges and adversities their colleagues, team members, and customers are experiencing on a regular basis. In a McKinsey study, almost 50% of respondents rated an empathic approach to workload balancing as a top factor in how favorably they viewed their organization’s culture during the [Covid

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How Organizations are Successfully Evolving into the Remote Working Culture

Aepiphanni

Working remotely is a concept that is here to stay. To paraphrase Austin Allison in his article, “Five Pillars of Creating a World-Class Remote Culture” in Inc. magazine, A whopping 83% of the employees surveyed said that the shift to working remotely has been a boon to companies, 54% of employees say they wish to […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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The 7 Best Selling Platforms for Your Ecommerce Business

Hubspot Sales

When choosing a platform for your ecommerce business, it’s important to do your research. That means deciding whether you should build your own ecommerce site instead of using an existing marketplace or platform or pair third-party tools with your site — like using HubSpot’s Sales Hub on your Shopify or BigCommerce store. Once you've landed on the option that best suits you, you have to actually pick one.

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Are You Living Up to the Client Promise?

Revenue Storm

As Sales Leaders, our primary role remains to attract and retain the best sales talent we can. Having done so, we create a working environment where each team member can achieve their full potential delivering value for clients, our firm, and for themselves. In support of these coaching goals, you will have probably selected a world-class sales training company to deliver an insightful training program for your team, and, having put each team member through training, they will be equipped with n

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How Organizations are Successfully Evolving into the Remote Working Culture

Aepiphanni

Working remotely is a concept that is here to stay. To paraphrase Austin Allison in his article, “Five Pillars of Creating a World-Class Remote Culture” in Inc. magazine, A whopping 83% of the employees surveyed said that the shift to working remotely has been a boon to companies, 54% of employees say they wish to […].

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Paul Boeckman Named Global Business Development Leader at The Congruity Group

The Congruity Group

The Congruity Group is proud to announce and welcome Paul Boeckman as the company’s Global Business Development Leader. Paul will be responsible for growing the organization by creating partnerships with enterprise clients in North America, Europe, the Middle East, Latin America, and Asia. “We are thrilled that Paul has chosen to take the next [.]. The post Paul Boeckman Named Global Business Development Leader at The Congruity Group appeared first on The Congruity Group.

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The Concept of Self-Managed Teams (video)

SalesPop

In this Expert Insight Interview, Paolo Pironi discusses the concept of self-managed teams. Paolo Pironi has worked with Google, led three tech startups to exit, and is the founder of Elevating Pioneers. He now helps high-growth pre-IPO companies with consulting projects and training programs for their managers. This Expert Insight Interview discusses: The advantages of having a self-managed team.

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SAMA 2022: Strategic Account Management as the Great Differentiator

The Congruity Group

Betsy Westhafer presents to SAMA's Annual Conference on May 23-25, 2022 in New Orleans, LA. Her presentation titled, "How Executive Customer Advisory Boards Help Grow and Retain Your Key Accounts", will take place in front of hundreds of Strategic Account Managers. Executive customer engagement matters now more than ever, and Betsy explains why during the annual [.].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Urge to Merge and the Dilemma for Sales

SalesGlobe

2021 was a record year for global M&A activity, with more than $5 trillion in global volume[1], agreeably a most remarkable rebound from 2020 activity. And while the experts at Morgan Stanley are not expecting a year to surpass that one, we do know another strong year is predicted ahead. So, what does this mean for sales, and why should sales professionals and partners of the sales organization care?

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The Sales Enablement Flywheel Grows Up

Showpad

Engaged buyers are worth their weight in gold: they’re dialed in, asking questions and paying attention. They’re the prospects who progress 10 times faster to a deal. If only every prospect were like that. The thing is, dealing with engaged buyers isn’t a matter of chance. In fact, your sales teams have a lot of control over this. If you find the right moments to interact, the right content to share—and avoid spamming people—you can significantly dial up engagement.

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3 key issues to consider for family business succession planning

Cranfield Executive Development

Most family businesses will want to pass the enterprise on to the next generation but relatively few actually do so – less than half pass to the second generation and only a fraction to the third.

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Apptivo Product Updates as of April 19, 2022

Apptivo

Happy Spring! Just like this spring is back with new beginnings, Apptivo is back with some new features. To make sure that you’re getting as much value out of our product as possible, we have been releasing new features every two times a month. Again! We’re back with some advanced features which add value to your business. Now you can set the default country in the address section and also allow you to download the charts as per your business preferences.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Most Important KPIs in Distribution and the Influence of AI

QYMATIX

Key Performance Indicators (KPIs) are also used to manage companies in the retail and wholesale sectors. AI in the form of predictive analytics can establish correlations between individual KPIs and thus provide recommendations for action. Numerical parameters are necessary to understand the current situation of a business. Key Performance Indicators (KPIs) are indicators that can be used to measure and determine the performance or degree of fulfilment of pre-defined objectives within a company.

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9 Free Social Listening Tools to Help Your Brand Thrive

ReviewTrackers

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Apr 19 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: San Francisco Bay Area, US (On-site) Organization: Arable As a Vice President of Customer Success, you will develop the strategy to drive customer value realization and retention on Arable’s solutions, across priority regions and customer segments. Operationalize this strategy leading a global team of customer success professionals.

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Customer Support: Importance, Types and Best practices

Apptivo

All About Customer Support. 1. What is Customer support? 2. Why is customer support important for business? 3. What is the difference between customer support and customer service? 4. Responsibilities of customer support. 5. Best practices in customer support. 6. Final thoughts. Customer support is a wide range of services that businesses offer to the customers to help them resolve their issues with regard to the product offerings.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Can You Measure Customer Loyalty? Yes, and Here Are the Top 10 Metrics

SmartKarrot

Buying products – from groceries to process-shifting SaaS products – has made us a customer at some point. As customers, we all have certain views about certain brands. For instance, you may have a not-so-positive impression on a brand for the delay in their service. At the same time, you may be impressed with the experience that you have had with a certain brand and have now become a regular customer.

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What is customer service – a complete guide

Apptivo

Customers are the prime reason for the survival of any business. No matter what the organization offers, it can only sustain in the market with a willing group of customers to buy their product or to enjoy their service. Every customer, be it existing or potential customers – the aim of the business is to keep every customer happy throughout the customer journey.

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Website Tracking: What is it and How to Do It?

ACT

If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is what these users do when they arrive. You can have all the visitors in the world but if they all click off your site soon after landing—instead of signing up for your offer—you won’t be any closer to making a sale.

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A CS Leader’s Guide on Presenting to the C-Suite?

SmartKarrot

Customer Success is a sunrise industry and is growing. This is why CS leaders in business may not have started their careers in customer success. They could have worked in marketing, sales, product, or even design. Some CS leaders also have a sales background, so they have experience in displaying the product and ensuring a win. However, most CS leaders are focused on support and do not have the idea or experience to present their ideas to the C-Suite.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.