The Center for Sales Strategy

JUNE 26, 2023

As a sales manager, you've realized that the sales world is not a constant, static environment. It's a dynamic, ever-changing landscape influenced by various factors, including the seasons. Understanding the seasonal nature of sales is crucial for any business to thrive and adapt to the challenges and opportunities that arise throughout the year. In this blog, we will explore the challenges faced by sales managers in relation to seasonal fluctuations, as well as the opportunities that can be lev

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Sales Sales Management Management 117

Customer Think

JUNE 26, 2023

If you use social media, you’ve likely encountered influencers sharing advice on how to live, where to go, what to wear, and, most importantly, what to buy. Often perceived as more trustworthy and reliable than other paid spokespeople, influencers have become powerful players in digital marketing.

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Digitalization Media Marketing 119

MDI Training

JUNE 26, 2023

Why Should We Lead More Sustainably? It is hard to imagine most companies today without the concept of “ sustainable leadership.” Leaders are not only becoming more privately aware of the impact of climate change but also want to fight it on a corporate level. In this article, you will learn what exactly is meant by Sustainable Leadership and how we at MDI are doing our part.

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Customer Think

JUNE 26, 2023

Source: Canva free Your work entails sending a lot of cold emails; that’s just the nature of the beast. You’re always looking for leads, but it can feel like an uphill battle without a strategy.

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Sales 111

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

MDI Training

JUNE 26, 2023

“The Future of Learning in London: 3 Highlights of the HR & Learning Technologies 2023″ The Learning Technology 2023 in London was a groundbreaking event that showcased the latest developments in learning and technology. The event attracted a wide range of diverse vendors who wowed the attendees with innovative solutions. In this blog post, we take a quick look at the exciting experiences and trends we witnessed at the conference.

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Customer Think

JUNE 26, 2023

Almost everything is going digital nowadays, including businesses. Advanced technologies have facilitated us with new innovative ways to interact, engage, and serve customers.

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Customer Think

JUNE 26, 2023

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] The CRM Value Chain (CRM VC), shown in figure 1, aims to demystify, characterise, and conceptualise CRM. The CRM VC is made up of three Core Processes supported by five Enablers all of which contribute to a firm’s goal of driving up customer profitability.

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Hubspot Sales

JUNE 26, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders Regardless of how you feel about its ethics or long-term ramifications, artificial intelligence's influence is becoming an inescapable reality in almost every field — and sales is no exception AI is poised to fundamentally alter key elements of sales as a practice, and sales professionals need to account for those shifts.

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Nutshell

JUNE 26, 2023

In today’s hyper-connected business landscape, customer relationship management (CRM) systems have become indispensable tools for organizations of all sizes. It’s also become essential to integrate your CRM with your other software tools to improve efficiency, streamline data management, and enable new uses for your CRM data. Security should always be a top priority when your customer or business data is involved, so you’re likely wondering how CRM integrations can impact secur

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Customer Think

JUNE 26, 2023

To paraphrase Mark Twain’s comment about the weather, everyone talks about value, but very few people actually do something about it. Clearly value is important: Insufficient prospect perception of value is one of the three main reasons that sales op.

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Sales 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

ACT

JUNE 26, 2023

Can you achieve work-life balance as a business owner ? Or are stress and burnout ingrained in the entrepreneurial lifestyle and the price you must pay to own your own business ? There’s no definite answer to these questions. In fact, there’s no ideal way to define work-life balance because it works differently for everyone. But what’s clear is that working nonstop isn’t good for your health, mind, or business.

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Customer Think

JUNE 26, 2023

During the global coronavirus pandemic, MIT created an AI program that could listen to a person’s cough and identify a regular cough from a COVID-19 cough, even if the patient was asymptomatic. According to their study results, MIT’s diagnostic tool detected the novel coronavirus with a 98.5% accuracy, including a 100% asymptomatic detection rate.

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Insightly

JUNE 26, 2023

In general, CRM training refers to the process of educating the end-user individuals on how to effectively use customer relationship management (CRM) software and tools. CRM training can also refer to the training needed to the administrator of a CRM, meaning the person or teams that will own the system within an organization and maintain it. As a reminder, CRM systems are customer relationship management software solutions that are designed to help businesses manage and improve their interactio

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Account Management Skills

JUNE 26, 2023

Welcome to episode 89. This episode is for you if you’re curious to understand what a senior account director does in a brand strategy agency. I chat to Andy Kaye, senior account directory at Mr B & Friends and we discuss: the importance of being proactive with clients and staying informed about industry trends share tips on staying up to date with your clients business discuss how often you should be looking at your forecast why and how to build strong client relationships that result

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Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

JUNE 26, 2023

Satisfied customers are everything. When people are happy with your company, they’re more likely to make additional purchases, develop loyalty, write good reviews, and tell others about your organization. According to statistics compiled by Forbes, companies with an above-average customer experience earn more revenue than others.

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Zendesk

JUNE 26, 2023

Several studies show that employee engagement increases team productivity, job satisfaction, and profitability—encouraging positive business outcomes. While these results are great for business, it’s often difficult to know how to increase engagement when your staff is uncomfortable speaking up or feels that they don’t have the opportunity to. Some employees may fear angering management due to a lack of anonymous reporting, may feel that their opinion doesn’t matter and leadership won’t ta

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Customer Think

JUNE 26, 2023

Feeling the pinch of inflation, and under the shadow of a potential recession, experts expect consumers will focus more on value in 2023. In response, brands may be tempted to fine-tune their loyalty programs to put a greater emphasis on short-term discounts and promotions.

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Brooks Group

JUNE 26, 2023

The profession of sales is changing rapidly. Buyers are now more informed than in the past and have new expectations. Today’s competitive threats are evolving. Deals are more complicated and often take longer to close. More than ever, sales professionals need sales training programs that can help them keep pace with the demands of the modern sales process.

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Sales Training Sales Onboarding Profitability 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

JUNE 26, 2023

Think of them as the size 5-shoes stored against the back wall of a department store. Or the small heap of kiwi fruit between displays of mangoes and cherries. Like a few very good, in-demand products, some loyalty program offerings receive little attention.

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MDI Training

JUNE 26, 2023

“The Future of Learning in London: 3 Highlights of Learning Technologies 2023” The Learning Technology 2023 in London was a groundbreaking event that showcased the latest developments in learning and technology. The event attracted a wide range of diverse vendors who wowed the attendees with innovative solutions. In this blog post, we take a quick look at the exciting experiences and trends we witnessed at the conference.

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Customer Think

JUNE 26, 2023

Industry's most powerful channel management platform supports global expansion and acquisitions for tech, telco, manufacturing and building materials enterprises

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MDI Training

JUNE 26, 2023

Why Flexibility is Key to Employee Retention This article presents 5 tips on how you can build a strong corporate culture within the trend of hybrid work that fosters a sense of belonging to your company. The challenge of a hybrid work environment presents companies with the task of building and maintaining a strong corporate culture. With location-independent work, it becomes more difficult for us to foster a sense of connection and belonging to the company.

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

QYMATIX

JUNE 26, 2023

Artificial intelligence (AI) in sales: AI helps customers and is rapidly revolutionising the world of B2B sales. With the ability of AI to analyse vast amounts of data and make complex predictions, AI has the potential to improve the efficiency and effectiveness of sales teams significantly. In the coming years, advances in AI, machine learning and digitisation will replace many of the time-consuming tasks that sales teams are performing today.

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ReviewTrackers

JUNE 26, 2023

Restaurant review monitoring is a must for any operator, particularly in today’s digital age where diners can quickly become online critics.

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Digitalization 26