Upland

MAY 4, 2023

“Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” -Abraham Lincoln. Honest Abe knew the value of not launching head-first into something without a considered plan of attack. How are sales teams meant to grow revenue in key accounts without a well-thought-out account planning strategy ? Do they need an account planning template in order to properly “attack” the revenue waiting within potential accounts?

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Customer Think

MAY 4, 2023

The recent pullback in headcount and spending at technology companies has put a big dent in marketing team budgets. We’re seeing this impact spread beyond the tech sector, squeezing marketing spend across industries. At the same time, consumers are demanding more personalized experiences, which requires investment in better marketing approaches.

Marketing 122

Marketing 122

Flevy

MAY 4, 2023

Sir Basil Henry Liddell-Hart (October 31, 1895 – January 29, 1970) was a British strategist, historian, and one of the world’s foremost military thinkers. B. H. Liddell-Hart was a prolific writer and wrote extensively on military strategy and tactics. Liddell-Hart’s work titled “ Strategy ” is considered one of the most important works on military strategy of the 20th century.

Digital Transformation 110

Digital Transformation Decision-making Digitalization Management 110

Customer Think

MAY 4, 2023

Technology is getting more incorporated into our daily lives in today’s environment. With this comes the ability to not only make our lives easier but also to make a beneficial impact on the environment.

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2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Zendesk

MAY 4, 2023

Zendesk Relate is happening in just a few days. I’m attending in person on May 10 in San Francisco, and I’m excited to learn more about where the customer experience is heading. The great news is that you don’t have to be in San Francisco to join me—the opening keynote will be broadcast across five different time zones, so you can register for the one that works best for you.

Customer Experience 96

Customer Experience Facilitation Meetings Digitalization 96

Customer Think

MAY 4, 2023

My first brush with what was then called customer satisfaction was with a mega B2B firm in financial services. Both the CEO and President were Harvard-trained economists, not exactly lightweights.

Financial Services 81

Financial Services B2B Customer Experience 81

Force Management

MAY 4, 2023

Last month, the Revenue Builders Podcast explored the concept of influence: how to identify it, access it, and wield it in the sales process. Our esteemed guests shared expert insights on core sales fundamentals as well as emerging strategies in the market. From nailing negotiations and upselling to converting champions and CFOs, this month's episodes are a masterclass on how to maximize your impact in a challenging sales environment.

Negotiation 70

Negotiation Sales Environment Marketing Sales 70

Customer Think

MAY 4, 2023

Bob Passikoff of Brand Keys stated that “For Wall Street it (Brand Disappointment) was about missing expectations regarding new subscriptions and new customers. And the brand disappointment thereof, with a forecast below analyst expectations and estimates for the next three months.” Brand disappointment leads also to value disappointment, value starvation and value destruction.

Banking 69

Banking Customer Value Retail Advertising 69

AchieveIt

MAY 4, 2023

You probably opened a spreadsheet, PowerPoint, or Word document during an initial strategic planning meeting and never looked back. The strategic plan was formulated and the execution initiated, and your team keeps piling information into that file or has created multiple versions of it. And most teams lean on this same bulky suite of tools to perform their strategic planning and execution.

Stakeholders 52

Stakeholders Decision-making Organization Leadership 52

Customer Think

MAY 4, 2023

It’s the age-old mantra: “Provide great service and customers will come.” But is that really true? In this article, we’ll explore why relying solely on great service is actually a trap that could lead to the downfall of your business. Here are 4 Reason.

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64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

SOAR Performance Group

MAY 4, 2023

As we move through 2023, there are many forces making new customer acquisition a challenge: Frozen budgets More decision makers involved Higher scrutiny of new investments and suppliers As […] The post Webinar: Driving Breakthrough Growth Within the Customer Base appeared first on SOAR Performance Group.

Suppliers 52

Suppliers Acquisition Decision-making Account Management 52

ProlifIQ

MAY 4, 2023

The Keys To Growing Your Key Accounts Understanding where there is an opportunity to grab additional revenue from your customers is a priority for every GTM today and is also referred to as a white space analysis. To generate revenue, companies need to have a good understanding of their customers and the market they operate in. White space analysis is a useful process that can help companies identify new opportunities to generate revenue by uncovering critical details in their strongest accounts

Stakeholders 52

Stakeholders Account Management CRM Key Account Management 52

Apptivo

MAY 4, 2023

1. What is Email Spamming? 2. Why do emails go to spam instead of inbox? 3. How to avoid emails going to spam 4. Preventing Spam Made Easy with Apptivo 5. Final Words “No matter how hard you polish a turd, it will never shine,” as the old adage says. This is especially true for those of who have spent hours crafting the ideal email only to have it buried in the spam bin. 15.8% of all emails go unread or are intercepted by spam filters, making mass emailing challenging.

Energy and Utilities 52

Energy and Utilities Shareholders Marketing Profitability 52

CMOE

MAY 4, 2023

Statistics show that 70% of projects fail to deliver desired results and 42% of organizations don’t even understand the importance of project management—but they also show that 73% of organizations that use a formal project-management approach always or often have met their goal. The accepted conventions of project management—from methodologies to practices and strategies to software—are there to ensure organizational effectiveness, a concept that measures how efficiently an organization achieve

Management 52

Management Stakeholders Communication e-Learning 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

QYMATIX

MAY 4, 2023

Expand your expertise on the basics of artificial intelligence (AI) and machine learning (ML) in B2B sales. You want to tap your potential in B2B sales and have got a taste of AI through applications like ChatGPT? Various applications of artificial intelligence are gaining strong popularity – also in the B2B sector. The benefits of AI in business practice are undeniable.

Artificial Intelligence 40

Artificial Intelligence B2B Key Account Management Sales 40

Upland

MAY 4, 2023

Velocity is the speed of something moving in any given direction. At Upland Altify, we think about velocity a lot. So much so that we created this sales velocity equation to get sales teams moving in the right direction. That direction is revenue. How fast you get there depends on four key levers. Sales velocity vs deal velocity – what’s the difference?

Sales 356

Sales Decision-making Negotiation Organization 356

ClearPoint Strategy

MAY 4, 2023

Thank you for helping us win a SILVER Stevie Award!

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40

SmartKarrot

MAY 4, 2023

Role: Vice President of Customer Success Location: Chicago, IL, United States (On-site) Organization: Dice As a Vice President of Customer Success, you’ll be the spokesperson for customer success by introducing continuous improvement strategies, business transformation opportunities, POC collaboration, and strategic industry alliances, all while ensuring high NPS scores for assigned customers.

Customer Success 19

Customer Success Leadership Account Strategy Onboarding 19

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

ReviewTrackers

MAY 4, 2023

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26

SmartKarrot

MAY 4, 2023

Did you ever experience spending hours of your valuable time reading call transcripts to prepare a list of action items to work upon? The task is both tedious and menial and you might have even felt that you could be using the time doing something more critical for your business, something that adds more value… have you ever wished of having a better, simple and efficient method to get the job done?

Artificial Intelligence 10

Artificial Intelligence Decision-making Organization Meetings 10

Nutshell

MAY 4, 2023

Table of Contents Do nonprofits use CRM? The 7 best CRMs for nonprofits Nutshell How nonprofits use Nutshell Salesforce Kindful Fundly CRM Salsa CiviCRM Bitrix24 How do I choose a CRM for a nonprofit? What is the average cost of a CRM for a nonprofit? What is the best CRM for small nonprofits? Choose the perfect CRM and supercharge your donor relationships Whether you have only a handful of donors or a database overflowing with them, each and every one is essential to the success of your nonprof

CRM 139

CRM Software Software Communication 139

AchieveIt

MAY 4, 2023

Before the pandemic, only 8% of workers worked remotely. This skyrocketed to 70% in Q2 of 2020. And according to the latest statistics, 26% of the U.S. workforce is still working remotely, while 53% have hybrid working arrangements. So what does this mean for distributed strategy teams, especially without a virtual alternative to spending a day in the boardroom hashing things out?

Remote Working 52

Remote Working Decision-making Stakeholders Financial Services 52

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

SmartKarrot

MAY 4, 2023

Video conferencing and meetings have now become a part of everyday life. Concepts like remote teams to work from anywhere have introduced a brand new work culture in the 21st century, to a point where 58% of companies globally resort to video conferencing or online meetings every day. Yet the operational efficiency of such an ecosystem relies on efficient communication, and that’s where an efficient call coach comes into play!

Software 10

Software Software Communication Meetings 10