November, 2022

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How to Create an Insanely Easy Strategic Account Plan + Template

Account Manager Tips

Table Of Contents. Strategic account planning process 1. Have a conversation with your client Where are we? Where do we want to go? What changes have to be made? How should changes be made? How should progress be measured? Evaluate and prioritise your goals 3.

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The Essential Seven Factors for Unlocking Strategic Account Growth

Strategic Account Management Association

Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions. The post The Essential Seven Factors for Unlocking Strategic Account Growth appeared first on Strategic Account Management Association.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022.

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The Acumen Sextet: An Evergreen Framework for Account Management and Customer Success

Strategic Account Management Association

Six skill sets that capture what account managers must master to do right by their own firms and their customers. The post The Acumen Sextet: An Evergreen Framework for Account Management and Customer Success appeared first on Strategic Account Management Association.

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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The Building Blocks of Sales Enablement Learning Experience

Mike Kunkle

I am exceptionally pleased and excited to announce that Felix Krueger of FFWD and I launched The Building Blocks of Sales Enablement Learning Experience on November 25, 2022.

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How to Approach Setting Realistic Sales Goals in 2023

The Center for Sales Strategy

Setting meaningful as well as realistic goals is a skill that all sales leaders know is crucial. When looking at sales goals, let’s clarify that they need to be both meaningful, with a focus on hard, not vanity, metrics.

Marketing 133

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How to Make Hybrid Sales Training Work

RAIN Group

With the rise of virtual training, hybrid workforces, and self-directed learning, what is the role of in-person training? Is in-person sales training dead? Yes and no.

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20 insights on change management processes and communication

Red Star Kim

I facilitated an inhouse change management workshop for a law firm recently. We looked at change management through the lens of both individual and organisational change. And we used two of their planned change projects to consider the issues and to test out and apply the various techniques.

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What is Customer Churn?

NG Data

A Definition of Customer Churn Simply put, customer churn occurs when customers or subscribers stop doing business with a company or service.

Sales 98
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15 Best Project Management Softwares in 2023

Agile CRM

Project management software has come a long way since its early days as a tool for managing simple tasks in the workplace. Today, it is an essential tool for any organization, offering powerful features to help manage complex projects, improve productivity, and boost team collaboration.

CRM 98
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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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I Have Open Sales Territories And Recruiting is Challenging. What Are My Options?

The Center for Sales Strategy

Most people in hiring roles are having the conversation: How am I going to find someone to fill my vacant roles? The problem is real, and for some, it’s overwhelming. Here are four options to consider. recruitment

Sales 131
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Life After Key Account Management? What Happens Next?

Account Manager Tips

What are your options when you're a key account manager and ready for your next move? Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. Life after key account management How to prepare for your next career move 1. Be consistent at being good 2.

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The 6 Essential B2B Sales Funnel Stages

RAIN Group

Interesting tidbit: the concept of a sales funnel dates back to Chicago meatpackers in the late nineteenth century. Even then, the Armours, Swifts, and Morrises of the world were tinkering with the best strategies for selling their products to other businesses.

B2B 104
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Soft skills revisited – with a leadership perspective

Red Star Kim

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. Back in July 2020 I shared some research insights from my book “ Essential Soft Skills for Lawyers ” which generated significant interest – not least from the associated nine-minute video explaining “soft” skills featuring the Worry Monster.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!

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The 6 Motivators That Inspire Reps to Action

Brooks Group

“There is only one way to get anybody to do anything, and that is by making the other person want to do it”. Dale Carnegie. Using Motivation To Create Inspiration. People often conflate the words motivation and inspiration. Motivation is external.

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Best Email Marketing Tools in 2023

Agile CRM

Email marketing has come a long way since its inception. In the early days of email, marketers were limited to a single email blast that was sent out to everyone on their list. This was not very effective and often led to a low response rate.

CRM 98
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5 Things to Consider When Building a Digital Team

The Center for Sales Strategy

Digital sales teams today have to know more than how to sell. They need to understand how to develop integrated solutions that produce the business results the accounts they work with want. And they need to have the talent to be successful.

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B2B Book Club Selection (November 2022)

Account Manager Tips

Listen to this article. Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for November 2022. Table of Contents. Great on the Job: What to Say, How to Say It. The Secrets of Getting Ahead.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Leveraging Every Idea in a Content Marketing Strategy

Customer Think

Marketing a business online can take many different forms, use various types of media and focus on a range of digital platforms and networks. But irrespective of where your main focus lies in the online marketing landscape, creating great written content will be a significant part of that mix.

Media 140
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The importance of using video in sales emails

Crank Wheel

Why should you use videos in sales emails? Read on to find out more

Sales 98
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Why IMPACT Works

Brooks Group

This article was largely inspired by the past writings and videos of The Brooks Group’s Founder, Bill Brooks. It is our honor to further his legacy by sharing his timeless teachings with you today. A Brief History of the IMPACT Selling ® System.

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The Meaning of Hoshin Kanri: What, Why, and How

Kainexus

We are fortunate enough to get to spend a lot of time chatting with customers and other organizations that are interested in continuous improvement about how they approach the need for constant positive change.

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

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6 Weeks to Impact 2023

The Center for Sales Strategy

This is the glorious time of year when most leaders are engulfed in budgets, planning, meetings, and deadlines. With less than six weeks until 2023, let’s dive into a few things to check off or add to your list. sales and marketing alignment leading indicators

Meetings 128
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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

New procurement teams introduce big challenges and new opportunities into the customer relationship. As a supplier you need to adjust fast and build a foundation of trust. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents.

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Why CRM Is Key To Boost Business Growth Potential?

Customer Think

In B2C environments, CRM solutions are essential to maintaining client relationships over time. Managing online retail customers is crucial for any eCommerce platform to run smoothly. Standard CRM systems in eCommerce allow you to register, track, and utilize data about customer interactions.

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Staying to the Left of the Sales Pendulum

Software Sales Guru

Staying to the Left of the Sales Pendulum If you’re desperate to make something happen, and you try to control events and people, you push away the people you want to influence and you prevent the desired outcome.

Software 130
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A Deep Dive Into Supply Chain Strategy: Why Yours Isn't Working

Speaker: Michelle Meyer, Founder and CEO of MatterProviders

Michelle Meyer is here to walk you through the future of supply chain strategy, and why your current approach is probably not working. In this exclusive webinar, she will explore ways to develop and perfect your new supply chain design in this post-pandemic era of economic uncertainty.

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How can I actively share knowledge as a leader?

MDI Training

How can I actively share knowledge as a leader? Knowledge management – I know that I know (nothing). How do you deal with knowledge management as a leader? What do we really know and how can we use it to our best advantage? . Mentoring & Knowledge Management.

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How to Align Continuous Improvement with Strategic Goals

Kainexus

One might think that any organization with leadership and employees dedicated to continuous improvement would slowly trend toward success. However, it takes more than a desire to implement positive change to get there.

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Round Peg, Square Hole: How to Know If You Have the Right People in the Right Places

The Center for Sales Strategy

We have all heard the expression, “As impossible as trying to fit a round peg into a square hole.” A simple statement yet one that perfectly captures the challenge of making a match where there isn’t one.

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Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

The key to a healthy, mutually beneficial relationship with clients is simple: stay in touch. Follow these tips to make sure your clients don't slip away. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.