Account Management Skills

MARCH 6, 2023

Welcome to Episode 82. Emerging technologies like AI are taking the world by storm at the moment with the likes of Microsoft’s Chat GPT, for example, and today’s guest, Soumya Mohan , is the Co-founder of Poised , an AI-driven app that I’ve been using for a couple of months now. I believe it’s pretty game-changing for account managers to help them communicate on a much more deeper level with their clients.

Account Management 52

Account Management Communication Management Meetings 52

Red Star Kim

MARCH 6, 2023

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Below is a summary of the key themes discussed and the poll results as a further learning resource.

Strategic Thinking 130

Strategic Thinking Stakeholders Marketing Digitalization 130

Strategic Planning and Management Insights

MARCH 7, 2023

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization.

Facilitation 98

Facilitation Construction Communication Organization 98

Hubspot Sales

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Finding the right person to fill this role is essential. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. If you’ve made it to the interview stage, take some time to review the 15 questions below.

Account Management 78

Account Management Management Onboarding CRM 78

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

MARCH 9, 2023

With the vast amounts of data that companies collect from various sources, including customer feedback, social media, and website analytics, it has become essential to analyze this data to gain insights into customer behavior, preferences, and needs. And ultimately deliver a consistent customer experience.

Customer Experience 126

Customer Experience Management Media 126

Red Star Kim

MARCH 10, 2023

Back in 2019 I reviewed a book about depression (see Lost connections – Why you’re depressed by Johann Hari (kimtasso.com) ) which was dismissive of medication for depression. I still like the book’s ideas about “disconnection” being a cause of some low mood and depression. But I need to correct the misinformation in that book about the effectiveness of medication for treating depression.

Decision-making 130

Decision-making Management Organization Meetings 130

RAIN Group

MARCH 8, 2023

Sales leaders with a finger on the pulse of B2B sales know that marked change is underway. Some changes have been spurred by the global pandemic, with others hastened by the uncertainty of the economy. For their new report, Future of B2B Sales: The Big Reframe , authors at McKinsey & Company spoke to more than 50 heads of sales across a range of industries and geographies to better understand the shift in the B2B sales environment.

B2B 111

B2B Sales Sales Environment 111

Customer Think

MARCH 9, 2023

In 2021, The B2B Institute, a think tank supported by LinkedIn, published a report featuring several papers authored by researchers with the Ehrenberg-Bass Institute for Marketing Science. One of the papers was written by Professor John Dawes, the A.

B2B 119

B2B Publishing Marketing Digitalization 119

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners. Often this was due to heavy and growing workloads – with many conflicting priorities between managing day-to-day operational demands and taking a more strategic approach towards the future.

Management 130

Management Marketing Emotional Intelligence Leadership 130

Zendesk

MARCH 6, 2023

Many of the events over the past year were historic, especially for Black Americans. From Ketanji Brown Jackson becoming the first Black woman to serve as a justice of the U.S. Supreme Court, to the killers of Ahmaud Arbery and George Floyd being convicted, to Maya Angelou becoming the first Black woman on the U.S. quarter, there have been several recent triumphs for the Black community.

Organization 105

Organization Marketing 105

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Sales Readiness Group

MARCH 8, 2023

Accurate sales forecasting is essential for business success. But it can be difficult to get it right due to certain missteps. Here are three of the most common errors that lead to incorrect forecasting and how to avoid them.

Sales 95

Sales Sales Management Management 95

Customer Think

MARCH 9, 2023

An effective way to optimize search results is through online merchandising for search, or searchandising, which directly impacts the user’s experience and the retailer’s results. Like creating category pages, retailers can merchandise search result pages to drive more sales to the items that benefit the store most.

Retail 111

Retail Sales Digitalization Marketing 111

Strategic Planning and Management Insights

MARCH 10, 2023

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in creating a strategic plan that is communicated and implemented across your entire organization.

Facilitation 98

Facilitation Decision-making Communication Organization 98

Zendesk

MARCH 8, 2023

Businesses should know a lot about their customers. After all, most companies possess significant data about the people who buy their products and services. But here’s the problem: much of that data remains untapped. Not being able to harness the power of that data means companies face real danger. The ability to access, analyze, and surface data to the right people at the right time is at the heart of what consumers increasingly demand: personalized, immersive experiences in which they feel tru

Meetings 98

Meetings eCommerce Stakeholders Sales 98

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

CMOE

MARCH 6, 2023

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. Every individual in the organization, from front-line worker to Chief Executive Officer, is responsible for implementing the strategy and ensuring the organization’s success. Recognizing opportunities for and potential obstacles to strategic success requires knowledge and insight from the organization and outside sources.

Leadership 98

Leadership e-Learning Finance Innovation 98

Customer Think

MARCH 6, 2023

Even in a post-pandemic era, small- and medium-sized businesses (SMBs) continue to face new and evolving challenges. Unsteady markets, rising inflation and a looming recession have businesses and consumers alike taking a more frugal approach, making profitability an uphill climb for SMBs in 2023.

CRM 111

CRM Marketing Meetings Small Business 111

Strategic Planning and Management Insights

MARCH 6, 2023

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. Our strategic planning services offer guidance on how a strategic planning facilitator can provide support in constructing an effective strategic plan that ensures your strategy is communicated and implemented across your entire organization.

Management 98

Management Decision-making Facilitation Organization 98

Corporate Visions

MARCH 8, 2023

Data shows that your sellers don’t know why your buyers did or didn’t choose you more than half the time. Learn more about getting customer feedback efficiently and at scale.

98

98

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation

Sales Readiness Group

MARCH 7, 2023

Recently, our CEO Ray Makela sat down virtually with industry insider Ken Taylor , CEO of Training Industry, for an in-depth conversation about the current state of sales training and what learners need going forward. Here are three key takeaways from their discussion.

Sales Training 89

Sales Training Sales 89

Customer Think

MARCH 6, 2023

For a business to succeed, it needs happy, loyal customers. If someone visits a website for the first time and has a horrible experience, they are not likely to return.

eCommerce 106

eCommerce Customer Experience Digitalization Marketing 106

Brooks Group

MARCH 8, 2023

View this week's video How Do I Help My Team Get the Pricing They Want? Helping salespeople arrive at the price they want is a multi-step, dynamic process with all prospects. It’s not just something a sales rep deals with at the end of the sale. They should be thinking about how to get their price from the moment they first speak with the prospect.

Sales Training 94

Sales Training Sales Decision-making Marketing 94

Corporate Visions

MARCH 7, 2023

By keeping sellers on message when pivoting to time-sensitive opportunities or capturing niche market share, AI-powered sales enablement facilitates the next wave of sales efficiency, productivity, and results.

Sales 97

Sales Facilitation Marketing 97

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Hubspot Sales

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. A RevOps team can help align your sales, marketing, and customer success departments and keep each department accountable for driving revenue growth for your business, while identifying potential areas of friction in your business at-large.

Customer Experience 93

Customer Experience Customer Success Publishing Software 93

Sales Gravy

MARCH 7, 2023

On this fun episode of the Sales Gravy Podcast, Jeb Blount is joined by the incredible social media influencer and successful real estate agent, Alexander Zakharin. Jeb and Alexander discuss that when the going gets tough in the real estate market, the toughest real estate agents get fanatical about prospecting. Alexander's story is inspirational. He emigrated to the United States in 2017 with a dream to live and work in the greatest city in the world.

Media 92

Media Sales Marketing 92

The Center for Sales Strategy

MARCH 9, 2023

If three birds are sitting on a wire, and two decide to fly away, how many are left? If you haven’t heard this riddle, you might answer “one. “ But the answer is that three birds are left on the wire. The two birds only decided to fly away, and deciding is not the same as actually doing. Moving from deciding to doing is a common challenge in new business development.

Sales 78

Sales 78

Kainexus

MARCH 8, 2023

When Jeremy Sochan of the San Antonio Spurs steps up to the free-throw line, he shoots using one hand. Even if you aren’t an avid basketball fan, you probably know that players typically use two hands for shotmaking, not one. When Sochan, an NBA rookie, switched his shooting form in December of 2022, he intrigued the league, sparking discussion from commentators and the press about the bizarre shot.

79

79

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

B2B

Hubspot Sales

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. But locking in on a role you can secure and grow in can be tough. The demand for certain sales roles rises and falls as time passes. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you.

Sales 92

Sales Financial Services Finance Manufacturing 92

Force Management

MARCH 9, 2023

Today's sales environment is highly competitive. Rising economic headwinds mean that many buyers are adopting more complex purchasing processes, and sales organizations are looking for any way to preserve vital margins. As a sales leader, you don't want your sellers resorting to discounting to close deals in this environment.

Negotiation 73

Negotiation Sales Environment Sales Organization 73

The Center for Sales Strategy

MARCH 7, 2023

One of your most important jobs as a leader is to mentor and coach, but it can be one of the most difficult parts of your job if you have an underperforming seller on your team. It’s easy to think things like “they’re not working hard enough,” “they aren’t motivated,” or maybe even “it’s time to throw in the towel.” Before you take drastic measures and place the blame on your underperformer, here are five questions to ask yourself.

Sales 73

Sales 73

Customer Think

MARCH 9, 2023

The past 9 months have seen quite a rollercoaster in the tech industry. We have seen staggering profits, we continue to see stock buybacks, we have seen consolidation, mergers and acquisitions – and we have seen mass layoffs. Few of them were well.

Acquisition 72

Acquisition Profitability Leadership 72

Speaker: Joe Apfelbaum, CEO of Ajax Union

In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Whether you're a seasoned marketer or just getting started, this webinar is a must-attend for anyone looking to stay ahead in the ever-evolving world of digital marketing.

Marketing