Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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How AI helps account managers improve their communication skills, with Soumya Mohan

Account Management Skills

Welcome to Episode 82. Emerging technologies like AI are taking the world by storm at the moment with the likes of Microsoft’s Chat GPT, for example, and today’s guest, Soumya Mohan , is the Co-founder of Poised , an AI-driven app that I’ve been using for a couple of months now.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director).

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Buying Software For Strategic Planning: 5 Key Considerations

ClearPoint Strategy

If you’re researching strategic planning software, it’s likely you’re in search of a tool that will help make your job easier. At ClearPoint , we wholeheartedly support this mission.

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How To Improve Employee Productivity

Strategic Planning and Management Insights

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans.

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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15 Account Manager Interview Questions

Hubspot Sales

Account managers are the liaison between a company and its clients. Finding the right person to fill this role is essential. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions.

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Book review: Mending the mind – The art and science of overcoming clinical depression (2021) by Oliver Kamm

Red Star Kim

Back in 2019 I reviewed a book about depression (see Lost connections – Why you’re depressed by Johann Hari (kimtasso.com) ) which was dismissive of medication for depression. I still like the book’s ideas about “disconnection” being a cause of some low mood and depression.

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Best Tips and Tricks for Pipeline Tracking

The Center for Sales Strategy

Pipeline tracking is essential for any sales team that wants to stay on top of their customer relationships and close more deals. It helps to ensure your sales process is as efficient, effective, and streamlined as possible.

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How To: Get Your Price

Brooks Group

View this week's video How Do I Help My Team Get the Pricing They Want? Helping salespeople arrive at the price they want is a multi-step, dynamic process with all prospects. It’s not just something a sales rep deals with at the end of the sale.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed.

Marketing 130
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2023 Sales Training Industry Update: Ken Taylor Interview

Sales Readiness Group

Recently, our CEO Ray Makela sat down virtually with industry insider Ken Taylor , CEO of Training Industry, for an in-depth conversation about the current state of sales training and what learners need going forward. Here are three key takeaways from their discussion. Sales Training

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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The 21 Best Business Strategy Blogs

CMOE

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it.

Finance 98
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The Importance of Data Analytics in Customer Experience Management

Customer Think

With the vast amounts of data that companies collect from various sources, including customer feedback, social media, and website analytics, it has become essential to analyze this data to gain insights into customer behavior, preferences, and needs.

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The Changing B2B Sales Landscape: What Sales Leaders Need to Know and Do

RAIN Group

Sales leaders with a finger on the pulse of B2B sales know that marked change is underway. Some changes have been spurred by the global pandemic, with others hastened by the uncertainty of the economy.

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3 Simple Steps to Getting Started on Developing New Business

The Center for Sales Strategy

If three birds are sitting on a wire, and two decide to fly away, how many are left? If you haven’t heard this riddle, you might answer “one. “ But the answer is that three birds are left on the wire. The two birds only decided to fly away, and deciding is not the same as actually doing.

Sales 79
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Aggregage Intent Signal Service

Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!

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The 3 Pillars of an Effective Data Management Strategy: Monitoring, Tracking, and Reporting

Strategic Planning and Management Insights

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans.

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What Is the 95:5 Rule? Does It Apply To Your Company?

Customer Think

In 2021, The B2B Institute, a think tank supported by LinkedIn, published a report featuring several papers authored by researchers with the Ehrenberg-Bass Institute for Marketing Science. One of the papers was written by Professor John Dawes, the A. Blog Digital Marketing

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What Sports Teach us about Continuous Improvement

Kainexus

When Jeremy Sochan of the San Antonio Spurs steps up to the free-throw line, he shoots using one hand. Even if you aren’t an avid basketball fan, you probably know that players typically use two hands for shotmaking, not one.

76
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5 Questions to Ask Yourself When a Salesperson is Underperforming

The Center for Sales Strategy

One of your most important jobs as a leader is to mentor and coach, but it can be one of the most difficult parts of your job if you have an underperforming seller on your team.

Sales 74
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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What is a Business Strategy Consultant? Do I Need One?

Strategic Planning and Management Insights

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans.

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Searchandising Strategies for Merchants

Customer Think

An effective way to optimize search results is through online merchandising for search, or searchandising, which directly impacts the user’s experience and the retailer’s results.

Retail 109
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Four Negotiation Skills to Arm Your Sellers with Right Now

Force Management

Today's sales environment is highly competitive. Rising economic headwinds mean that many buyers are adopting more complex purchasing processes, and sales organizations are looking for any way to preserve vital margins.

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Building community for Black History Month and beyond

Zendesk

Many of the events over the past year were historic, especially for Black Americans. From Ketanji Brown Jackson becoming the first Black woman to serve as a justice of the U.S.

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

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Ensuring data quality and accuracy in CRM software

Nutshell

The customer data you collect will be used to help you make predictions and decisions to assist you in furthering your business goals. In order to implement these business decisions and strategies successfully, you need to have systems in place so you’re ensuring data quality and accuracy.

CRM 62
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How CRM & Marketing Automation can help SMBs meet their growth goals in 2023

Customer Think

Even in a post-pandemic era, small- and medium-sized businesses (SMBs) continue to face new and evolving challenges. Unsteady markets, rising inflation and a looming recession have businesses and consumers alike taking a more frugal approach, making profitability an uphill climb for SMBs in 2023.

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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot Sales

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. But locking in on a role you can secure and grow in can be tough. The demand for certain sales roles rises and falls as time passes.

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Why Talent Assessments Are Necessary for Your Revenue Growth Strategy

SBI Growth

Growth leaders understand that the key to a successful sales team is having well-trained and motivated employees who work together with purpose. But what if you could have more than that? What if you could pinpoint exactly where your team's strengths, weaknesses, and areas that need improvement lie?

Sales 62
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A Deep Dive Into Supply Chain Strategy: Why Yours Isn't Working

Speaker: Michelle Meyer, Founder and CEO of MatterProviders

Michelle Meyer is here to walk you through the future of supply chain strategy, and why your current approach is probably not working. In this exclusive webinar, she will explore ways to develop and perfect your new supply chain design in this post-pandemic era of economic uncertainty.

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The best CRMs for construction companies

Nutshell

Chances are, you landed on this page looking for customer relationship management (CRM) software to grow your construction business. After all, investing in a construction CRM can help you increase customer satisfaction, sales, and revenue.

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5 Smart Ways to Create a Positive User Experience

Customer Think

For a business to succeed, it needs happy, loyal customers. If someone visits a website for the first time and has a horrible experience, they are not likely to return.

eCommerce 104
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Using Customer Feedback to Find and Fix Seller Blind Spots

Corporate Visions

Data shows that your sellers don’t know why your buyers did or didn’t choose you more than half the time. Learn more about getting customer feedback efficiently and at scale

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Alexander Zakharin is a Fanatical Prospector

Sales Gravy

On this fun episode of the Sales Gravy Podcast, Jeb Blount is joined by the incredible social media influencer and successful real estate agent, Alexander Zakharin.

Media 88
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.